Web Content Writer – Solar Energy

2 days ago

Lucknow, Uttar Pradesh, India Kapisoorr IT Solutions Full time US$ 80,000 - US$ 1,20,000 per year

About the Role

We are seeking a skilled
Web Content Writer
with expertise in the solar energy and power generation industry. The ideal candidate will have a strong technical understanding of renewable energy products such as solar panels, inverters, batteries, generators, and energy storage solutions, while also being able to craft engaging, SEO-friendly content that educates and converts readers.

Key Responsibilities

  • Research and create
    high-quality, SEO-optimized content
    for product pages, blogs, landing pages, and marketing campaigns.
  • Write
    clear, compelling, and accurate descriptions
    for solar energy and power generation products (e.g., solar panels, inverters, EV chargers, batteries, and generators).
  • Develop
    educational content
    including guides, FAQs, case studies, and industry-related articles to enhance brand authority.
  • Collaborate with the marketing and product teams to ensure technical accuracy and alignment with brand voice.
  • Optimize existing website content for
    search engine visibility
    and user engagement.
  • Stay updated with the latest
    trends, policies, and innovations
    in renewable energy and power generation.

Requirements

  • Proven experience as a
    Web Content Writer, Technical Writer, or Copywriter
    in the energy, renewable, or technology sector.
  • Strong knowledge of
    solar energy systems, power generation, and clean energy technologies
    .
  • Excellent writing, editing, and proofreading skills with a strong eye for detail.
  • Familiarity with
    SEO tools
    (e.g., SEMrush, Ahrefs, Google Analytics, Search Console).
  • Ability to simplify technical details into
    customer-friendly content
    .
  • Bachelor's degree in
    English, Communications, Journalism, Marketing, or Engineering
    (preferred).

Preferred Skills

  • Experience writing for
    ecommerce and B2B websites
    .
  • Understanding of
    WordPress or Shopify
    CMS.
  • Ability to create
    content strategies
    aligned with lead generation goals.
  • Graphic or visual content creation (basic Canva/Photoshop) is a plus.

What We Offer

  • Opportunity to work in a
    fast-growing renewable energy industry
    .
  • A collaborative environment with room for
    creativity and innovation
    .
  • Competitive pay and growth opportunities.

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