Marketing Technology Solutions Architect

POSITION PURPOSE

The Marketing Technology (MarTech) Solutions Architect is responsible for designing, deploying, and optimizing YPO's marketing technology ecosystem to enable better data, faster execution, and stronger member engagement across global events. Acting as a bridge between Marcom, Event Technology, Event Operations, and Software Engineering, this role ensures seamless integration of YPO's event technology platforms (Cvent, SpotMe, Klik, Zoom Events, SpotMyPhotos) with marketing systems to improve reporting, insights, and agility.

The role combines deep technical expertise in marketing technologies with hands-on experience in data management, analytics, and automation. This individual will lead initiatives to streamline processes, prototype and test new solutions, and identify opportunities for innovation that improve both member experience and organizational efficiency.
 

PRIMARY RESPONSIBILITIES

• Serve as the subject matter expert for YPO's marketing technology (MarTech) stack, including tools such as Intercom, Smartlook, UTM tracking, SpotMyPhotos, and other marketing-led platforms.

• Partner with Marcom to enhance data quality and reporting from event technologies (Cvent, SpotMe, Klik, Zoom Events) to support marketing campaigns and engagement strategies.

• Liaise with Software Engineering to identify opportunities for integrating existing MarTech tools with event tech systems, improving attribution, metrics, and reporting.

• Collaborate with Event Operations to ensure MarTech initiatives align with operational workflows and enhance the overall member experience.

• Design and manage integrations across Salesforce, Cvent, SpotMe, and other platforms, ensuring clean and consistent data flow.

• Implement standards for campaign attribution, UTM governance, and engagement tracking across all marketing initiatives.

• Develop dashboards, visualizations, and reports that transform raw event and marketing data into actionable insights.

• Rapidly prototype new marketing technology solutions, pilot emerging platforms, and assess opportunities for automation to streamline workflows.

• Maintain and document best practices, standard operating procedures, and training materials for YPO's MarTech tools.

• Train and support team members and stakeholders in the effective use of MarTech systems and processes.

• Research and recommend new MarTech solutions to support innovation and scale across global events.

SKILLS

• Extensive knowledge of marketing technology platforms and stacks (e.g., Intercom, GA4, Marketo, Smartlook).

• Hands-on expertise with REST APIs, including designing, implementing, and troubleshooting integrations between marketing, event, and enterprise systems.

• Strong expertise in event technology platforms (Cvent, SpotMe, Klik, Zoom Events) and integration with marketing systems is a plus.

• Experience working with large datasets and query languages a plus.

• Familiarity with tag management solutions (Google Tag Manager, Adobe Launch).

• Proficiency in web technologies (HTML, CSS, JavaScript) for marketing and analytics use cases.

• Understanding of cloud ecosystems (AWS, Azure) and how they support data integration.

• Strong collaboration and communication skills to work across technical, marketing, and operational teams.

• Experience in data visualization tools (e.g., Power BI, Tableau, Looker) a plus.

• Proven ability to identify inefficiencies and design automation or process improvements.

EXPERIENCE/BACKGROUND

• 5+ years' experience architecting and integrating marketing technology solutions, ideally in a global events or membership-based organization.

• Strong understanding of back-end integrations (REST APIs, JavaScript, TypeScript) to connect and optimize MarTech and event systems.

• Proven ability to serve as a solutions architect, bridging marketing, engineering, and operations to deliver scalable, data-driven solutions.

• Demonstrated success in cross-functional collaboration and translating technical complexity into business outcomes.

EDUCATION/TRAINING/CERTIFICATION

• Bachelor's degree in Marketing, Computer Science, Data Analytics, or related field (or equivalent experience).

• Certifications in marketing automation, digital analytics, or event technology platforms preferred.

PHYSICAL REQUIREMENTS

• Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones.

• Ability to work for extended hours at a computer screen.

• Willingness to travel, domestically and internationally; up to 15%

• Ability to support events onsite as needed.

EOE

YPO is an Equal Opportunity Employer. YPO takes pride in supporting a diverse workforce and demonstrates this through its policies and practices. YPO does not discriminate in recruiting, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.