Digital Marketing Specialist

7 hours ago

Indore, Madhya Pradesh, India Exclusive Insurance Broking Services Full time ₹ 24,00,000 - ₹ 48,00,000 per year

We are looking for candidates having experiance in Digital Marketing

Key Responsibilities:

1. Digital Campaign Management

  • Plan, create, and execute digital marketing campaigns for health, motor, life & corporate insurance products.

  • Run targeted lead-generation campaigns on Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, etc.

  • Monitor daily campaign performance, optimize for conversion, and control CPL (Cost Per Lead).

  • Coordinate with sales teams to improve lead quality and funnel efficiency.

2. Social Media Management

  • Manage official social media pages (LinkedIn, Facebook, Instagram, Twitter).

  • Develop monthly content calendars focused on insurance awareness, product benefits, claims assistance, etc.

  • Boost brand visibility and community engagement through regular posts, reels, creatives & stories.

3. SEO & Website Optimization

  • Improve website ranking through on-page SEO, off-page SEO, and content optimization.

  • Track organic traffic, keyword performance, and landing page conversions.

  • Coordinate with developers for website enhancements & insurance product pages.

4. Content Creation & Coordination

  • Create or coordinate blogs, articles, videos, infographics & educational content related to insurance.

  • Ensure all digital content complies with IRDAI guidelines and company brand standards.

5. Email & WhatsApp Marketing

  • Execute email and WhatsApp campaigns for policy renewals, reminders, insurance tips, offers, etc.

  • Implement marketing automation tools (Mailchimp, Zoho, HubSpot, etc.) for drip campaigns.

6. Data & Performance Analysis

  • Track campaign metrics: impressions, clicks, leads, CPL, ROI, conversions.

  • Generate weekly and monthly dashboards using Google Analytics, CRM & ad platforms.

  • Provide insights to management for decision-making.

7. Collaboration With Business Teams

  • Work closely with sales, underwriting & operations teams to understand products.

  • Support corporate & retail insurance campaigns with customized marketing strategies.

  • Manage marketing vendors, creative agencies & freelancers when required.

Required Skills:

  • Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager.

  • Good understanding of insurance products (general, health, life, corporate broking).

  • Knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console).

  • Strong communication & creative thinking ability.

  • Basic design skills (Canva, Photoshop) will be an advantage.

Interested can share their resume at

Job Type: Full-time

Pay: ₹15, ₹28,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance

Language:

  • English (Preferred)

Work Location: In person

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