Program Manager

2 days ago

Delhi, Delhi, India The Old Delhi Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role : Program Manager – Online Marketing

Company - PanScience Innovations

PSI is India's largest venture studio in AI and Deep Tech, headquartered in New Delhi. We're committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up.

We're now building a stealth media-tech company and looking for an execution-first
Program Manager – Online Marketing
to lead digital campaign delivery across paid channels.

Position Summary

This role demands strong hands-on experience with digital media execution across platforms like Google, Meta, Instagram, X and YouTube. You'll be responsible for managing multi-platform media campaigns end-to-end ensuring alignment across creatives, content, tracking, and optimization workflows. You'll coordinate across internal teams (creative, tech, analytics) and external stakeholders to ensure campaigns run on time and deliver measurable outcomes.

The ideal candidate is
detail-obsessed, tool-savvy
, and able to move from high-level planning to low-level troubleshooting in the same hour.

Key Responsibilities

●     
Campaign Execution:
Manage campaign launches across Google Ads, Meta Ads (Facebook/Instagram/X), YouTube, and other paid digital platforms.

●     
Cross-Team Coordination:
Collaborate with creative, tech, data, and media planning teams to ensure campaigns are launched with all assets, tracking, and approvals in place.

●     
Performance Monitoring:
Track and optimize campaigns on a daily basis for pacing, creative rotation, and CTR/CPA/ROAS targets.

●     
Stakeholder Reporting:
Deliver sharp performance updates, pacing charts, and insights to campaign leadership and clients.

●     
Issue Resolution:
Proactively identify campaign issues (creative rejection, budget pacing, tracking mismatches) and troubleshoot them in real-time.

●     
Process Ownership:
Improve campaign operations by refining QA processes, task tracking, and SOPs.

●     
MarTech Integration:
Ensure correct tagging, attribution, and analytics setup across platforms and tools (e.g., GA4, Tag Manager, CRM sync).

Skills & Qualifications

● years of experience in managing paid digital campaigns (agency or in-house)

●     Deep expertise with
Meta Ads, Google Ads, LinkedIn Campaign Manager
, and programmatic platforms is a plus

●     Hands-on experience with
analytics, tracking, and attribution
tools: GA4, Tag Manager, Looker Studio, or similar

●     Strong project management skills, ability to drive timelines, dependencies, and feedback loops

●     Familiarity with working in fast-moving, cross-functional environments

●     Bonus: Experience with campaign delivery for public engagement, political, or issue-based campaigns

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