Water Marketing Manager, India

Job Requisition ID #

25WD92185

Position Overview

We are seeking a Demand Generation Campaign Manager to drive integrated campaigns across APAC for our Water Infrastructure business. This role will plan, execute, and optimize multi-channel demand generation programs—spanning paid digital, events, webinars, and industry publications—designed to deliver high-quality leads and accelerate pipeline growth.

The ideal candidate is data-driven, fluent in digital marketing tools, and highly collaborative with sales, industry, and global campaign teams.

Key Responsibilities:

Campaign Planning & Execution
 

• Own the development and execution of end-to-end demand generation campaigns for Autodesk Water in priority APAC markets

• Partner with global campaign and industry marketing to localize messaging and adapt content for regional audiences

• Manage multi-channel tactics including paid social, email, search/display, content syndication, and third-party publications

• Develop campaign calendars aligned to regional priorities and pipeline targets
   

Paid & Digital Media
 

• Plan and optimize paid social campaigns (LinkedIn, X, Meta, etc.) targeting utilities, consultants, and public sector stakeholders

• Work with 6sense and programmatic platforms to activate intent-based targeting across priority accounts

• Monitor UTMs, lead flow, and funnel metrics to ensure accurate attribution into Salesforce and Power BI dashboards
   

Events & Webinars
 

• Drive in-person forums, roundtables, and roadshows in key APAC geographies, partnering with industry and field marketing

• Manage digital events and webinars—from content planning and speaker prep to execution, promotion, and post-event nurture

• Track event ROI, leads generated, and pipeline contribution
   

Industry & Partner Marketing
 

• Manage Autodesk's presence in industry publications, associations, and partner channels across water and AECO sectors

• Negotiate placements, oversee creative asset development, and measure engagement

• Collaborate with sales and partners on joint marketing activities and account-specific plays
   

Reporting & Optimization
 

• Track, measure, and report campaign performance against KPIs: MQLs, pipeline, ACV contribution

• Use Salesforce, Marketo, Power BI, and campaign dashboards to analyze impact and optimize tactics

• Continuously test, refine, and scale what works—across channels, audiences, and geographies
   

Minimum Qualifications & Skills
 

• 5+ years B2B demand generation experience, preferably in SaaS, water infrastructure, or engineering sectors

• Proven success managing paid media, events, webinars, and content syndication as part of integrated campaigns

• Hands-on expertise with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and analytics/reporting tools

• Strong project management skills—capable of running multiple campaigns simultaneously across geos

• Analytical mindset with experience tracking performance and optimizing campaigns for pipeline impact

• Exceptional collaboration and communication skills; able to partner with sales, product marketing, field teams, and global campaigns

• Comfort with fast-paced, matrixed environments and the ability to influence without direct authority

• Fluency in English required; additional European language(s) highly desirable
   

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About Autodesk

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