Senior Digital Marketing Specialist

23 hours ago

Dum Dum Kolkata West Bengal, India Lavori di Homes Pvt. Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Job Title: Senior Digital Marketing Specialist

Job Description: Meta Ads Expert cum Digital Marketing Specialist

We're on the hunt for an exceptionally talented Meta Ads Scientist cum Digital Marketing

Specialist. This hybrid role requires someone with a keen analytical mind who can navigate the

complex world of ad metrics and algorithms while developing and executing comprehensive

digital marketing strategies. If you thrive on data-driven decisions and have a passion for creating

high-performing campaigns, this is the perfect role for you.

Key Responsibilities:

 Design, implement, and optimize advanced Meta ad campaigns using data-driven

methodologies.

 Utilize machine learning algorithms to enhance ad targeting and performance.

 Conduct comprehensive data analysis to identify trends, insights, and opportunities for

campaign improvement.

 Collaborate with cross-functional teams to ensure alignment with overall marketing

strategies and objectives.

 Develop and test innovative ad creatives to maximize engagement and conversions.

 Develop and execute digital marketing strategies that integrate social media, SEO, email

marketing, and content marketing.

 Continuously explore new strategies and techniques to stay ahead of industry trends.

Your Impact:

 Implement on how to increase click through rate (CTR) on Meta Ads.

 Implement on how to decrease cost per acquisition (CPA) while maintaining or increasing

conversion rates.

 Achieve a return on ad spend (ROAS) target on Meta Ad campaigns.

 Implement on how to improve ad relevance scores on Meta platforms.

 Implement on how to increase conversion rates from meta ads within a stipulated time.

 Generate a maximum number of Leads/Sales per month through Meta Ad Campaigns

Qualifications:

 Proven experience in designing and managing Meta ad campaigns.

 Proven experience in managing Google ad campaigns.

 Strong proficiency in data analysis, statistical modeling, and machine learning.

 Excellent analytical skills with the ability to interpret complex data and generate

actionable insights.

 Experience in digital marketing strategies, including social media, SEO, and content

marketing.

 Proficiency with marketing analytics tools and CRM systems.

Why Join Us?

 Be part of an innovative team that values data-driven decision-making and creative

problem-solving.

 Opportunity to work on exciting projects with a diverse range of clients.

 Competitive salary and benefits package.

 Continuous learning and professional development opportunities.

Job Type: Full-time

Pay: ₹20, ₹45,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Education:

  • Bachelor's (Preferred)

Experience:

  • META with Digital marketing: 1 year (Required)
  • Social media marketing: 3 years (Required)

Work Location: In person

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