Social Media Executive

4 days ago

Budha Gaon Aligarh, India The Learning Treehouse Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Performance Marketing Strategize, execute, and optimize Meta Ads campaigns (Facebook & Instagram) to drive brand awareness, lead generation, and conversions.
  • Manage Google Ads across Search, Display, and YouTube, ensuring campaigns achieve targeted CPL, CPA, and ROAS benchmarks.
  • Conduct audience research, test creatives, and build high-performing lookalike & remarketing funnels.
  • Collaborate with the creative team to develop compelling ad copies, visuals, and conversion-focused landing pages.
  • Monitor campaign performance via Meta Ads Manager, Google Analytics, and CRM dashboards, ensuring data-driven decision-making.
  • Run A/B tests on audiences, ad formats, and landing pages to maximize ROI and optimize campaign results.
  • Social Media Marketing Develop and manage a monthly content calendar across Instagram, LinkedIn, and Facebook.
  • Create and/or coordinate engaging content including posts, reels, stories, and carousels aligned with brand voice and campaign goals.
  • Foster community engagement through comments, DMs, and interactive initiatives to strengthen brand presence.
  • Track platform insights and engagement data to refine content strategy and improve performance.
  • Work closely with designers and video editors to maintain strong brand identity and consistency.
  • Stay informed about the latest platform trends, algorithm updates, and advertising policies.
  • Requirements bachelor's degree in marketing, Advertising, or a related discipline.
  • 3–5 years of experience in Performance Marketing & Social Media Management.
  • Proven experience in managing Meta Ads campaigns with measurable ROI.
  • Strong hands-on expertise in Google Ads, Google Analytics, and Meta Business Suite.
  • Solid understanding of content strategy, community building, and social media analytics.
  • Exceptional copywriting, communication, and reporting skills.
  • Analytical thinker with a creative approach to problem-solving and campaign design.
  • Good-to-Have Skills Experience with LinkedIn Ads, YouTube Ads, or WhatsApp Marketing.
  • Familiarity with CRM platforms like HubSpot, Zoho, or similar; understanding of automation workflows.
  • Basic working knowledge of Canva, Figma, or video editing tools for quick content edits.
  • Prior agency experience handling multiple brands is an added advantage.

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