Programmatic Manager

4 days ago

Gurgaon Kty Haryana India The Product Guys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

SCOPE OF ROLE Client is an independent global trading desk witha mission to bring the benefits of technology in digital media to mediumenterprises and other segments under served by traditional media agencies. Wewant to do this in a simple and transparent way. We see our work as connectingbrands with consumers by leveraging data, technology and creativity. As part of our expansion initiative, we arelooking for a Programmatic trader based in India but managing campaigns forSingapore and other South East Asian markets. The Programmatic Trading Managerposition will report to the head of operations in India. The key advantage will be exposure to notonly the cutting edge work in programmatic space but also to differentmanagement aspects of a growing business. The ideal candidate possesses the ingredientsof analytical curiosity, attention to detail, team focused mindset and thrivesin a dynamic environment.  Primary duties &responsibilities ·      Planning:Understanding the role of DSP in a campaign, setting the right goals,segmentation and targeting strategies and forecasting key deliverables·      Operational: Campaign set up,following our trading desk processes (Briefing platform, creative upload,strategies set up)·      Optimization: Campaigns metricsmonitoring and optimizations toward our client goals (Branding, traffic,acquisitions),·      Operational: Fraud detection,ensuring brand safety and Viewability.·      Reporting and analytics: Updatingthe media planning team on campaign delivery, taking decision and makingrecommendations·      Derive learning for continuousimprovement during and after the campaign.·      Follow up on new technology andoffer in the market to maintain competitively among other players  Required Skills & Experiencerequired ·      Good understanding of Digital ecosystem and performancemarketing experience·           Effective at jugglingmultiple, competing priorities and working in a fast -paced,     Open environment·      Willingness to work collaboratively with teams in remotelocations·      Conceptual thinker with strong analytical skills·      Attention to detail and a discipline·      Experience of running campaigns on a DSP like DBM, MediaMath,AppNexus etc Qualifications ·      Bachelors or above from anaccredited university or college·      Demonstrated outstanding academicachievement and proven track record of performance excellence both in andoutside of the classroom.·      Good spoken and written English·      2+ years demonstrated success indigital trading desk, digital media or ad network  

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