Copywriter

2 weeks ago

Pune, Maharashtra, India Frido Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Craft compelling copy for a variety of digital touchpoints including paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms.
  • Conceptualize and develop scripts for video content, influencer campaigns, and brand storytelling initiatives.
  • Maintain a consistent brand voice and messaging across all communication channels, ensuring alignment with brand guidelines and tone.
  • Work closely with designers, marketers, and product teams to integrate copy seamlessly with visual assets for maximum impact.
  • Edit, proofread, and refine content for grammar, clarity, brand tone, and engagement—ensuring all content is polished and persuasive.
  • Stay updated with industry trends, competitor messaging, and customer behavior to continuously improve content quality and relevance.

Requirements

  • 2–4 years of proven copywriting experience, preferably with a digital agency, D2C brand, or e-commerce business.
  • A strong portfolio that demonstrates versatility in content formats—ranging from product descriptions and digital ads to social posts and campaign narratives.
  • Impeccable command of English—excellent grammar, storytelling ability, and vocabulary.
  • Experience writing for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters).
  • Familiarity with SEO principles and experience in keyword research and optimization.
  • Strong time management skills and ability to juggle multiple projects in a fast-paced, deadline-driven environment.

Preferred Qualifications

  • Experience writing for wellness, beauty, health, lifestyle, or consumer product categories.
  • Understanding of online customer behavior and how to write copy that converts, especially in a mobile-first e-commerce environment.
  • Basic knowledge of content performance metrics and how to interpret feedback/data for content optimization.

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