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Search Engine Optimization Executive

2 weeks ago

Ahmedabad, Gujarat, India Swaraa Tech Solutions LLP Full time US$ 90,000 - US$ 1,20,000 per year

About the Role:

We are looking for a results-driven SEO & PPC Specialist to manage and optimize our digital marketing campaigns. The ideal candidate will have hands-on experience in executing SEO audits, managing PPC advertising on Google & Meta platforms, and using analytics tools to refine and scale marketing strategies.

Key Responsibilities:

Search Engine Optimization (SEO)

  • Conduct comprehensive SEO audits to identify opportunities for site performance improvement.
  • Perform detailed keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
  • Optimize website content, meta tags, URL structures, and technical SEO elements.
  • Execute off-page SEO strategies including backlink building, guest posting, and citations.
  • Monitor keyword rankings, traffic patterns, and site health using Google Analytics and Google Search Console.
  • Analyze performance data and continuously refine SEO strategies for better ROI.

PPC Advertising (Google Ads & Meta Ads)

Set up and manage paid campaigns on Google Ads and Meta Ads Manager (Facebook & Instagram).

  • Define and optimize targeting, bidding strategies, and ad creatives.
  • Monitor and analyze campaign performance (CTR, CPC, CPA, ROI) and take corrective actions as needed.
  • Run A/B tests on ad copies, landing pages, and targeting groups to maximize campaign effectiveness.
  • Prepare periodic reports on campaign performance, insights, and improvement recommendations.
  • Scale successful campaigns to achieve business growth objectives.

Key Skills Required:

  • Proven experience with Google Ads and Meta Ads Manager.
  • Solid understanding of SEO principles (on-page, off-page, and technical SEO).
  • Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
  • Ability to analyze data and extract actionable insights.
  • Strong communication, reporting, and presentation skills.
  • Knowledge of A/B testing and performance optimization techniques.
  • Location: Ahmedabad, Mumbai