Social Media Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India Bifrost Global Ventures Full time US$ 80,000 - US$ 1,20,000 per year

We are a cross-border venture builder with two dynamic verticals:

  • Bifrost
    – helping international consumer brands enter and scale in India and the UAE.

An upcoming
global wellness & lifestyle product line

– designed to launch simultaneously across India, UAE, and Europe.

We are looking for a
Social Media Marketing Manager
who can manage both
thought-leadership content for Bifrost
and
build a fresh, engaging digital voice for our new wellness product brand.

What You'll Do

Bifrost (LinkedIn Focus)

  • Own and grow the
    LinkedIn page
    as a hub for market entry insights, trend analysis, and bold opinions in retail, FMCG, and lifestyle.
  • Create and curate engaging content formats – LinkedIn articles, posts, infographics, and short-form video snippets.
  • Develop a content calendar aligned with leadership's thought pieces, speaking engagements, and industry news.
  • Drive follower growth and engagement with
    C-level and global professionals
    .

Upcoming Wellness Brand (Instagram Focus)

  • Build a
    unique Instagram page from scratch
    for our new global product.
  • Create a content strategy that is
    quirky, visual, and shareable
    , aimed at Gen Z and millennial audiences worldwide.
  • Work on storytelling without revealing the product name until launch, creating
    buzz and anticipation
    through moodboards, lifestyle posts, and interactive content.
  • Experiment with formats like
    Reels, Stories, and Collaborations
    to grow organically.
  • Position the brand as a
    global-first lifestyle play
    with cultural storytelling.

What We're Looking For

  • 3–6 years of experience in
    social media management and content creation
    .
  • A strong
    portfolio of LinkedIn B2B content
    and/or
    Instagram lifestyle/consumer brand campaigns
    .
  • Ability to balance
    professional tone (LinkedIn)
    with
    playful, global aesthetic (Instagram)
    .
  • Strong design sensibility; ability to work with Canva/Adobe Suite or guide designers effectively.
  • Comfort with analytics – ability to track engagement, optimize campaigns, and report insights.
  • A storyteller at heart: someone who can turn complex ideas into
    engaging posts that spark conversation.

Why Join Us?

  • Work closely with the founder and CEO - Serial entrepreneur, INSEAD alum, experienced lifestyle and hospitality professional.
  • Be part of
    two worlds
    : a sharp consulting brand working with international players, and a
    soon-to-launch global product
    at the intersection of wellness and lifestyle.
  • Shape the digital voice of a brand
    before it goes global
    – India, UAE, and Europe are first launch markets.
  • Possible equity in the product business
  • Opportunity to experiment, innovate, and leave your creative mark on a brand from its inception.

How to Apply

Send us your portfolio (links to social handles you've managed or campaigns you've executed) along with a short note on why this opportunity excites you.

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