
Social Media Manager
2 weeks ago
Role: Social Media Manager
Location: Mumbai, India
Work timings: 5:30am to 2:30pm
What you will be doing:
- Ownership of Social marketing mandate overlooking social campaign management and Go-To-Market Strategy for breakthrough moments and Shorts marketing activations in India
- Developing Go To Market Strategy for breakthrough moments including owned and operated social and social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
- Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan
- Inform strategies and plans around recruitment of influencers. Working with influencer lead on briefing them and ensuring execution is in line with the marketing brief.
- Collaborate with colleagues in marketing and business teams as well as the brand social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.
- Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
- Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
- Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
- Inform and sometimes implement paid media to drive reach
- Constant experimentation and innovations by identifying opportunities for the brand and the product by identifying breakthrough social media opportunities
- Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
What you need to be great in this role:
- BA/BS degree or equivalent experience
- 8 years of relevant experience in social media marketing and influencer marketing across agencies or client side
- Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
- Proficiency in project management and marketing execution across channels and markets
- Good record of creativity and data driven optimization, especially in social media marketing.
- Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
- Excellent written and verbal communication skills
- Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
- Experience in social analytics, knowledge of social media monitoring and listening tools
- Strong strategic thinking and comfortable with data backed decision making
- Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
- Proven team player, excellent interpersonal skills.
- Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
Req ID: 14237
#LI-AS2 #LI-Remote
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