Personal Branding Specialist
1 week ago
Job Description: Personal Branding Specialist for Coaches & Trainers
Location: Indore
Job Type: Full time
Experience: 2-5 years
About Us
We are a growing coaching/training business focused on transformational work for
individuals and organizations. We're looking to elevate our personal brand presence
through thoughtful, values-based positioning, strong storytelling, and aligned content
strategy.
Our mission is to connect with our ideal audience more authentically and consistently
across platforms.
Role Overview
You will lead the strategy and execution of our personal branding efforts across digital
platforms. This includes defining brand voice, refining our messaging, building a compelling
online identity, and supporting visibility through strategic content and positioning.
Key Responsibilities
Conduct a brand discovery and clarity session to extract voice, story, and values
Craft/update LinkedIn profile, bio, website copy, and speaker one-pager
Develop a personal brand blueprint (tone, audience, messaging pillars, elevator pitch)
Recommend or oversee visual branding (colors, fonts, layout guidance – optional)
Guide content strategy for thought leadership (posts, articles, reels, or short videos)
Create or supervise brand assets (Canva templates, slides, banners, PDFs)
Monitor and guide consistency across platforms (LinkedIn, Instagram, website)
Optionally support or collaborate on lead magnets, email sequences, or media kits
Ideal Candidate Has:
Proven experience in personal branding for coaches, trainers, consultants, or creators
Strong copywriting & storytelling ability
Familiarity with coaching language, thought leadership, and service-based businesses
Knowledge of LinkedIn, Canva, Notion, and/or other content planning tools
Understanding of audience psychology, client personas, and content strategy
Empathetic, collaborative, and a good listener — you help draw out someone's
authentic voice
Portfolio or before/after samples (please share links if possible)
Preferred (But Not Required):
Background in psychology, coaching, marketing, or communications
Experience with Story Brand, Archetypes, or Branding Frameworks
Design tools (Canva, Adobe Express, Figma) or light video editing
Previous work in transformational, well-being, or education sectors
To Apply:
Send the following to [ ]:
- A short note on why you're interested
- Links to relevant work or portfolio
- 1–2 case studies or examples (if available)
- Your availability and rate or pricing model
We're especially excited to meet people who are:
Purpose-driven
Curious and values-aligned
Eager to grow with a coach who's growing their influence and impact
Job Type: Full-time
Pay: ₹12, ₹20,000.00 per month
Work Location: In person
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