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Junior Google Ads Manager

2 weeks ago

Thāne, Maharashtra, India Sigmaflux Full time ₹ 2,40,000 - ₹ 4,00,000 per year

Please Note:
We are looking for individual candidates to Work From Office.

Location: Thane (W)

We are seeking a motivated and detail-oriented
Junior Google Ads Manager
to assist in managing and optimizing Google Ads campaigns. The ideal candidate should have a foundational understanding of Google Ads and digital marketing, with a willingness to learn and grow in a fast-paced environment.

This role is perfect for someone looking to build a career in PPC advertising while gaining hands-on experience with Google Ads.

Roles & Responsibilities:

1. Campaign Setup & Management

  • Assist in setting up and launching Google Ads campaigns for Search, Display, Shopping, and Video.
  • Upload ad creatives and configure targeting options based on campaign goals.
  • Perform daily monitoring and adjustment of ads to improve performance.
  • Ensure campaigns follow Google Ads best practices and guidelines.

2. Keyword Research & Optimization

  • Conduct basic keyword research using Google Keyword Planner and other tools.
  • Identify and suggest relevant keywords to target.
  • Implement negative keywords to prevent irrelevant clicks and wasted ad spend.

3. Ad Copy Creation & A/B Testing

  • Assist in writing ad copy that aligns with the target audience and campaign goals.
  • Collaborate with senior team members to create A/B tests for ad variations.
  • Monitor test results and suggest optimizations to improve click-through rates (CTR).

4. Performance Monitoring & Reporting

  • Track and analyze campaign performance using Google Ads and Google Analytics.
  • Generate basic performance reports and highlight key findings.
  • Identify areas for improvement and communicate insights to the team.

5. Bid & Budget Management

  • Assist in managing bids and budgets to ensure optimal performance.
  • Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS).
  • Suggest adjustments to bidding strategies based on campaign performance.

6. Landing Page Review & Optimization

  • Collaborate with the web development team to ensure landing pages align with ad content.
  • Identify opportunities to improve conversion rates through better landing page design.

7. Remarketing & Audience Targeting

  • Assist in setting up remarketing campaigns to re-engage potential customers.
  • Create audience lists and manage audience segmentation to improve targeting.

8. Learning & Staying Updated

  • Stay informed about Google Ads platform changes, trends, and best practices.
  • Take Google Ads certification courses and other relevant training to enhance knowledge.
  • Experiment with new ad formats and features under the guidance of senior team members.

Requirements:

1. Education & Experience

  • 0–1 year of experience in Google Ads or digital marketing (internships or certifications are a plus).
  • Basic understanding of Google Ads, PPC concepts, and digital marketing principles.

2. Technical Skills

  • Familiarity with Google Ads, Google Analytics, and Google Tag Manager.
  • Basic knowledge of keyword research tools like Google Keyword Planner.
  • Proficiency in Microsoft Excel/Google Sheets for data analysis.

3. Analytical & Problem-Solving Skills

  • Strong analytical skills with the ability to interpret data and identify trends.
  • Ability to troubleshoot campaign issues and recommend improvements.

4. Communication & Collaboration Skills

  • Good written and verbal communication skills.
  • Ability to work collaboratively with team members and follow instructions effectively.
  • Opportunities for performance-based bonuses and growth.