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Assistant Manager

2 weeks ago

Thiruvananthapuram, Kerala, India Polycab Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Role & responsibilities

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Business development

  • Identify, convert and engage new influencers as per targets
  • Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
  • Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

  • Own Influencer engagement and targets for the area and ensure 100% adherence to plan
  • Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
  • Lead site visits for contractors in the area and drive conversions and engagement
  • Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
  • Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
  • Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

  • Complete trainings as per the defined training calendar

100% adherence to KPI monitoring process