Digital Marketing Executive

About Winnxi:

Winnxi is an online shopping destination, catering across women's & men's fashion, beauty & grooming, kids, home & kitchen décor, gadgets and lifestyle accessories. As a growth-oriented e-commerce brand, Winnxi emphasises quality products, value-for-money, and trusted customer service.

You will join a dynamic marketing team and help build Winnxi's brand, drive web traffic, boost conversions, and accelerate customer lifetime value in a competitive online retail environment.

Role Overview:

As the Digital Marketing Executive at Winnxi, you will be responsible for planning, executing and optimising digital marketing campaigns across a variety of channels. Your focus will be on driving traffic, converting visitors into customers, improving retention, and enhancing the brand's online visibility. You will work cross-functionally with content creators, social teams, web/UX teams, and analytics to deliver measurable outcomes.

Key Responsibilities:

• Develop, implement and manage comprehensive digital marketing campaigns across channels such as Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram) Ads, LinkedIn Ads (where relevant), YouTube, and other emerging platforms.
• Manage Winnxi's social media presence and engagement strategy (Instagram, Facebook, LinkedIn, Pinterest if relevant, reels & stories).
• Optimise the Winnxi website for SEO (on-page/off-page), conduct keyword research, monitor SERP performance, and improve organic traffic.
• Lead email marketing campaigns: segmentation, automation flows (welcome series, cart-abandonment, re-engagement), and performance optimisation.
• Analyse and report on campaign performance, traffic sources, conversion metrics, ROI/ROAS, key performance indicators and insights.
• Collaborate with the creative team (graphic design, video editing, content writers) to produce compelling ad creatives, landing pages, social media posts and website banners aligned with brand tone.
• Work with the UX/web team to improve landing pages, site navigation, speed, mobile-experience and conversion funnel for Winnxi's e-commerce site.
• Monitor competitors, market trends, platform updates and e-commerce best-practices; propose and implement patches, tests and innovations to drive growth.
• Manage budget allocation across campaigns and channels; optimise spend for maximum performance.
• Support remarketing/retargeting strategies and customer-lifecycle marketing (feedback, loyalty, referral programmes).
• Ensure consistent brand messaging, tone and visual identity across all digital channels.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 1–3 years of proven experience in digital marketing — ideally within e-commerce, retail or consumer-goods sectors.
• Strong working knowledge of digital marketing channels: SEO/SEM, Google Ads, Meta Ads, Social Media Marketing, Email Marketing.
• Familiarity with analytics tools (e.g., Google Analytics, Search Console, Meta Business Suite, Google Tag Manager) and the ability to derive actionable insights.
• Results-oriented with strong analytical, numerical and reporting skills; able to manage and interpret data to optimise campaigns.
• Good communication and collaboration skills; ability to craft messaging, collaborate with design/content teams and present results to stakeholders.
• Basic understanding of web technologies, e-commerce funnels, CMS (like Shopify, WooCommerce) and experience working with landing page optimisation.
• Attention to detail, ability to manage multiple campaigns simultaneously and adapt quickly in a fast-paced e-commerce environment.

Preferred Skills (Good to Have):

• Experience working in an e-commerce company (especially fashion, home décor, gadgets – similar to Winnxi's scope).
• Familiarity with email automation tools (e.g., Mailchimp, Klaviyo), marketing automation, CRM systems.
• Basic knowledge of graphic design tools (Canva, Adobe Photoshop/Illustrator) and video editing for social media.
• Experience with remarketing/retargeting across platforms, and customer-lifecycle marketing (loyalty/referral programmes).
• Understanding of Indian market digital behaviour, festive/seasonal campaigns, and logistics/channels specific to Indian e-commerce.

Key Performance Indicators (KPIs):

• Growth in website traffic (organic, paid, referral).
• Conversion rate (visitor → buyer), average order value (AOV), cart-abandonment rate.
• ROAS (return on ad spend) and overall campaign ROI.
• Social media growth (followers, engagement rate, share of voice).
• Email campaign performance (open rate, click-through rate, conversion rate, list growth).
• SEO improvements (keyword rankings, organic search volume, visibility).
• Customer retention metrics: repeat purchase rate, loyalty/referral uptake.

Job Type: Full-time

Pay: ₹10, ₹30,000.00 per month

Work Location: In person