Hiring - Quality Analyst - Ad operations (Google Adwords) - Hyderabad
1 week ago
Key Responsibilities
Quality Analyst (Marketing QA)
- Review and audit campaign setups (keywords, ad copies, extensions, targeting, bidding, tracking).
- Identify errors, inconsistencies, and performance-impacting issues before and after campaign launch.
- Validate landing pages, tracking URLs, UTMs, pixel implementation, and conversion tracking.
- Maintain campaign quality standards and ensure adherence to platform policies.
- Conduct daily, weekly, and monthly QA checks to ensure accuracy and compliance.
- Report defects, track resolutions, and collaborate with operations teams to ensure error-free execution.
Google Ads Specialist
- Plan, execute, and optimise campaigns across Search, Display, Video, and Performance Max.
- Conduct keyword research, competitor analysis, and audience targeting.
- Build high-performing ad sets, responsive search ads, and display creatives.
- Monitor campaign performance and optimise for CPC, CTR, Quality Score, Conversion Rate, and ROAS.
- Manage budgets, bid strategies, ad groups, negative keywords, and automation rules.
- Generate insights and performance reports for stakeholders and clients.
With Regards,
Kriti Madan
Recruitment Lead People Staffing Solutions
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