Amazon PPC Specialist
1 day ago
Job Position: Associate AnalystJob Location: Gurgaon / MumbaiJob Type: PermanentMandatory Responsibilities:
- Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra, and all relevant marketplaces for the client.
- Providing guidance to the marketplace team, with data driven opportunities of scaling and building efficiencies.
Deep understanding of marketplace sentiments.
- Developing key realtionship with Category manager's at these market places and help in generating key insights for clients account to drive performance.
- Deep understanding of marketplace sentiments.
- Staying updated on marketplace advertising trends, and implementing latest platform capabilities within existing clientele.
- Retention of existing/onboarded clients
- Team management of marketplace media buying team
- Monthly budget planning and goal setting in line with the client's roadmap
- Weekly/Bi-Weekly client review meetings;
- getting the team to create a review deck
- highlighting opportunities for growth and action plan
- Daily coordination with media buyers and operations management
- MAIN KPI; Revenue and ROAS are the only 2 focused KPIs
- Collaborating with the Strategy team for pitching to prospective clients.
Eligibility Criteria:
- Minimum 2 Years of experience in Amazon, Flipkart & other major marketplaces (Myntra, Ajio, Udaan, etc) & Quick commerce like Swiggy, Zepto, Blinkit, etc.
- Good oratory, presentation & analytical skills
- Understanding of factors impacting performance on marketplaces:
- Factors driving organic share
- Conversion rate optimization
- Seasonality/Sales planning
- Category benchmarking & research
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