Social Media Manager
2 days ago
Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Senior Social Media Manager
Location: Mumbai, India
Work timings: 7:00am to 4:00pm
What you will be doing:
- Develop and drive owned social platform strategy and learnings that align with overall business objectives and brand positioning across Meta, X, Tiktok, LinkedIn etc.
- Manage APAC Social Booster Program for operations, finances, strategic learnings and performance tracking
- Develop audience strategies for each platform to help drive greater effectiveness and relevance
- Guide agency partners to develop insightful booster and owned channel performance learnings based on Social Health Index
- Lead APAC account management, account governance and account opening/closing process
- Develop and manage social marketing activities for the APAC region, including always-on content, and social campaigns that drive results depending on the goal of product and service activations.
- Manage and organise owned social media channels, including content calendars, publishing, and community management.
- Oversee all content on owned social channels, including copy, creative assets, and publishing. Liaise with internal stakeholders to source assets, including images, videos, copy and design.
- Manage APAC's social budget and oversee the social budgets of individual countries.
- Lead the development and execution of social media campaigns and programs across the APAC region.
- Develop and implement social media strategies that align with overall business objectives and brand positioning.
- Manage relationships with media and agency partners to ensure the effective execution of social media campaigns.
- Monitor social media trends and competitor activity to identify opportunities and risks.
- Develop and implement social media crisis management plans.
- Partner with cross-functional teams on social strategy and execution to capture the brand's presence and engagement with end-users.
- Manage analytics, track audience growth and generate campaign-specific metrics.
- Build and manage strong relationships with influencers throughout various verticals to increase authentic advocacy and brand love.
- Collect and share insights and trends from social communities to improve future campaigns
- Will also be a part of special project this year
What you need to be great in this role:
- Strategic Campaign & Content Management: Expertise in developing and executing social media strategies, campaigns, and content calendars for the APAC region.
- Budget & Financial Acumen: Strong ability to manage and oversee social media budgets for the entire region and individual countries.
- Stakeholder & Partner Relations: Proven experience in managing relationships with internal teams, external agencies, and influencers.
- Analytical & Reporting Skills: Proficiency in using analytics to track performance, measure growth, and derive actionable insights.
- Crisis Management & Trend Analysis: Adept at monitoring social trends, competitor activity, and implementing crisis management plans.
- Strong strategic thinking and comfortable with data backed decision making
- Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
- Proven team player, excellent interpersonal skills.
- Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
Req ID: 14234
#LI-AS2 #LI-Remote
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what's possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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