Manager - SEO/ASO

2 weeks ago

Delhi, Delhi, India Univest Full time ₹ 19,00,000 - ₹ 36,00,000 per year

Job Description: Senior SEO/ASO Manager – Marketing

Position:
Senior SEO/ASO Manager

Department:
Marketing

Location:
Gurgaon

Experience:
5–10+ years

Reporting To:
Head of Growth / Marketing Lead

Role Overview

We are seeking a highly experienced Senior SEO/ASO Manager to lead and scale our organic growth initiatives across web and mobile. The ideal candidate will own the complete SEO & ASO strategy, manage cross-functional execution, and deliver measurable growth in organic traffic, app installs, and discoverability.

This role requires deep technical expertise, strong analytical ability, and leadership experience.

Key Responsibilities
SEO Strategy & Execution

  • Develop and own the end-to-end SEO strategy for acquisition, engagement, and organic growth.
  • Lead website audits, technical SEO improvements, and Core Web Vitals optimization.
  • Build high-impact keyword strategies mapped to product funnels and business goals.
  • Drive on-page and off-page SEO, including link-building and authority growth initiatives.
  • Collaborate with product, tech, and content teams to implement SEO best practices at scale.
  • Monitor algorithm updates and adjust strategies proactively.
  • Own reporting dashboards for traffic, rankings, conversions, and organic acquisition metrics.

ASO Strategy & Execution

  • Lead ASO strategy for Google Play & Apple App Store to increase organic installs and visibility.
  • Plan and optimize metadata (titles, descriptions, keywords) and conversion elements (screenshots, icons, videos).
  • Conduct and evaluate A/B experiments across store listings.
  • Track and improve daily/weekly install trends and retention KPIs.
  • Benchmark against competitors and update strategies based on app ecosystem trends.

Leadership & Cross-Functional Management

  • Lead and mentor SEO/ASO executives or agencies.
  • Manage external vendors, tools, and performance budgets.
  • Partner with design, tech, and product to drive coordinated organic growth outcomes.
  • Build scalable processes for keyword research, audits, reporting, and store optimization.

Performance Monitoring & Reporting

  • Create monthly SEO/ASO performance reports for leadership.
  • Track keyword movements, traffic changes, install conversion rates, and attribution data.
  • Identify gaps and drive initiatives to continuously optimize growth metrics.

Skills & Qualifications

  • 5–10+ years of hands-on SEO/ASO experience, preferably in high-growth consumer or fintech apps.
  • Strong technical SEO knowledge (crawling, indexing, schema, CWV, sitemaps, log analysis).
  • Expertise with SEO & ASO tools: GSC, GA4, Ahrefs/SEMrush, AppTweak, Sensor Tower, Screaming Frog, etc.
  • Proven ability to lead cross-functional initiatives and manage teams/agencies.
  • Strong analytical mindset with comfort in data tools, dashboards, and experimentation.
  • Excellent written communication and strategy presentation skills.
  • Knowledge of HTML, CSS, and basic JS is a plus.

Key KPIs

  • Organic traffic growth & non-brand keyword ranking improvements
  • App visibility & increase in organic installs
  • Store listing conversion rate uplift
  • Reduction in technical SEO issues & improved site health
  • Successful completion of experimentation roadmap
  • Contribution to overall acquisition OKRs

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