Assistant Digital Marketing Manager
2 weeks ago
Role & responsibilities :
- Digital Strategy & Execution: Develop and implement digital marketing campaigns to drive donor acquisition, retention, and engagement.
- Performance Marketing: Optimize paid campaigns across platforms like Google Ads, Facebook, LinkedIn, and YouTube to maximize ROI.
- Website & SEO Management: Oversee website updates, user experience improvements, and SEO strategies to enhance organic reach.
- Social Media & Content Marketing: Develop content strategies to strengthen brand presence and engagement across social media platforms.
- Email & CRM Marketing: Manage donor segmentation, email marketing campaigns, and automation to nurture relationships and improve retention.
- Data Analysis & Reporting: Track key metrics, analyse data, and provide insights to improve campaign performance.
- Agency & Vendor Coordination: Work with digital agencies, creative teams, and external vendors to execute campaigns effectively.
- Innovations & Trends: Stay updated with the latest digital marketing trends, tools, and best practices.
Preferred candidate profile :
- Experience: Minimum of 6 years in digital marketing, with hands-on experience in performance marketing, analytics, and engagement strategies.
- Technical Skills: Proficiency in Google Ads, Meta Ads, SEO tools (Google Analytics, SEMrush, Ahrefs), CRM & automation tools (Salesforce, HubSpot, or similar).
- Analytical Mindset: Strong ability to interpret data, optimize campaigns, and drive measurable results.
- Creativity & Innovation: A proactive thinker who brings fresh ideas to improve digital engagement and donor retention.
- Communication Skills: Excellent verbal and written communication skills, with a keen eye for detail.
- Passion: A genuine commitment to social impact and the mission of SOS Childrens Villages India.
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