Social Media Marketing Associate

4 days ago

Chennai, Tamil Nadu, India DIYA Robotics [Do It Yourself Academy] Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Title: Associate - Social Media Marketing

Location:
Chennai, Mogappair

Employment Type:
Full-Time

About the Role:

As DIYA Robotics' first Social and Digital Media Manager, you will lead the execution of our 12-month social media strategy targeting Distributors/ partners, educational institutions, parents, students, educators, and tech enthusiasts. You'll own content planning, production, scheduling, influencer partnerships, and reporting—working independently, but in coordination with leadership, to drive visibility, engagement, and enrollment.

Key Responsibilities:

●      Execute the 12-month social media strategy across all platforms (Instagram, LinkedIn, Facebook, YouTube, X, TikTok).

●      Design and manage content calendar, ensuring content variety and alignment with quarterly goals.

●      Produce or coordinate blog posts, short-form videos, AR filters, infographics, and event coverage.

●      Shooting required content for the relevant platforms and learning portals.

●      Use tools like Canva, Invideo AI, Dynamic Yield, and HubSpot to optimize performance.

●      Knowledge of the required video and image editing tools including Adobe suite, to create the marketing materials.

●      Launch and manage campaigns such as Future Innovators, Inside DIYA, and #DIYARoboChallenge.

●      Track KPIs (traffic, engagement, video views, leads) and report insights monthly.

●      Initiate partnerships with nano- and micro-influencers and coordinate webinars.

●      Engage with online communities, respond to inquiries, and build a positive brand image.

●      Launching DIYA's online shop and listing on relevant marketplaces.

●      Making sure that the DIYA website is up and running, at optimal server cost.

●      Taking feedback from the sales team on the leads generated and optimizing the campaign in accordance with the feedback received.

●      Improve the ranking of DIYA website through proper listing and SEO optimization.

●      Constantly work on improving the website and Google MyBusiness

●      Maintaining the YouTube channel will include relevant videos

●      Attend to parents' inquiries in the absence of the Sales team.

●      Ability to train and supervise interns.

●      Cater to design requests like ID cards, visiting cards, and other design-related materials.

●      Any other requests raised by the management

Requirements

●      2–4 years of experience in social/digital media management, preferably in edtech or youth-focused sectors.

●      Proven skills in video editing, visual storytelling, and copywriting.

●      Strong understanding of social analytics, community engagement, and influencer marketing.

●      Familiarity with content automation and scheduling tools (e.g., Hootsuite, Buffer).

●      Ability to work independently (16–20 hours/week minimum), prioritizing high-impact content.

Bonus Points:

●      Experience with AI tools for content creation.

●      Past involvement in educational/robotics/STEM environments.

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