Performance Marketing Specialist

6 days ago

Kochi MGRoad Kochi Kerala, India AirGearPro Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us

We are a leading e-commerce brand specializing in high-quality personal protective equipment (PPE), serving customers across Europe, the UK, and the USA. As we scale our direct-to-consumer business through WooCommerce, we're looking for a data-driven, execution-focused Performance Marketing Specialist to lead our paid growth strategy and help drive product launches.

This role is ideal for someone who thrives in a lean environment, owns their metrics, and can take a product from 0 to scale using high-performance paid strategies.

What You'll Do

Paid Media Strategy & Execution

  • Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok
  • Manage full-funnel ad structures including prospecting, retargeting, and remarketing
  • Continuously test creatives, messaging, audiences, and bidding strategies to improve ROAS
  • Localize campaigns and targeting for UK, France, and Germany

Product Launch Support

  • Collaborate with the team on new product launches, contributing audience insights and channel strategy
  • Provide input on ad creative direction and messaging, based on customer pain points and campaign data
  • Brief content creators and designers when needed for performance-focused creative

Analytics & Optimization

  • Track, analyze, and report on key metrics: ROAS, CAC, LTV, CTR, conversion rate
  • Recommend and implement funnel improvements based on performance insights
  • Collaborate with CRO and UX freelancers to test and improve landing pages

Retention & Email (Basic)

  • Manage or support basic Klaviyo flows (abandoned cart, post-purchase, promos)
  • Coordinate with internal or external teams for SMS/email campaign execution

What We're Looking For

  • 3+ years experience in performance marketing for e-commerce
  • Proven results scaling Google Ads, Meta, and/or TikTok campaigns profitably
  • Strong grasp of conversion funnels, customer acquisition costs, and attribution
  • Hands-on experience with WooCommerce or Shopify
  • Familiarity with Klaviyo or other email tools
  • Comfortable collaborating with creatives, content teams, and CRO specialists

Nice to Have

  • Experience marketing across multiple markets/languages (UK, France, Germany)
  • Experience working with or briefing UGC creators, influencers, or freelancers
  • Familiarity with GA4, landing page builders, or CRO tools
  • Basic understanding of SEO or organic growth is a bonus

Why Join Us

  • Work with a lean, focused, and fast-moving team
  • Play a key role in transforming our DTC channel into a major revenue stream
  • Full ownership of your results — no bureaucracy, just impact
  • Opportunities to grow as the team scales

Job Type: Full-time

Application Question(s):

  • How many years of experience do you have running paid ads for e-commerce brands (Google, Meta, or TikTok)?
  • Which paid platforms have you actively managed ad campaigns on in the last 12 months?
  • Have you managed campaigns for products in multiple countries or languages (e.g., UK, France, Germany)?
  • Please share a specific campaign result you're proud of (include platform, ROAS or CPA, and what made it successful).
  • What are your monthly salary expectations for this role (in INR)?

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