
D2C Content Strategist
1 week ago
About Scrubsy -
is India's new-age home cleaning brand built on foam technology, performance first innovation, and radically honest communication. We're redefining what it means to
clean Indian households — with powerful formulations, aesthetic packaging, and razor-sharp
content.
If you want to work at the intersection of D2C x performance storytelling— this is it.
What You'll Own
As the Content Strategist, you'll be responsible for shaping the voice, tone, and visual
storytelling of Scrubsy across all touchpoints — from Meta Ads to Amazon listings to
Instagram collabs.
1. Performance Content
Build content frameworks for Meta & Google Ads
Partner with media buying & growth team to test hooks, angles, and formats for
CTR/ROAS uplift
- Plan and lead shoots, ensuring all outputs map to the performance content calendar
2. Influencer & UGC
Own the influencer content strategy — from brief creation to final content QC
Identify relevant creators and build ongoing relationships
Guide creators on the Scrubsy voice, tone, and content style
Lead organic social content creation for Instagram, YouTube Shorts, and other relevant
platforms, aligning with monthly themes and trending formats.
3. Organic & Platform Content
- Oversee all content going live on platforms like Amazon, Scrubsy's D2C site, and
marketplaces
- Ensure A+ content, product images, titles, and listings are fully optimized for SEO +
conversions
- Collaborate with design & growth to maintain consistency across brand assets
4. Cross-functional Leadership
- Work closely with Growth, Design, and Product teams to align content with monthly
business priorities
- Create monthly content calendars and lead all stakeholders toward timely execution
You Should Apply If
You've shipped high-performing content in a consumer-first D2C or FMCG brand
You think deeply about why some ads work and others don't — and love testing theories
fast
You understand the Indian consumer and can translate insights into content that performs
You've worked with designers, editors, influencers, and understand what it takes to
manage creative projects end to end
Job Type: Full-time
Pay: Up to ₹1,500,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Content development: 3 years (Preferred)
Work Location: In person
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