Social Media Manager

Social Media Manager — VIVRE Panels

Location: Kolkata (On-site, Full-time)

Experience: 2–5 years

About VIVRE

VIVRE Panels is a design-led brand redefining how surface materials shape the spaces we live in. From wall panels to designer finishes, our products are the topmost layer of how people experience life — where aesthetics meet emotion. Over the last few years, we've tripled in size, expanded warehouses and teams, and invested deeply in innovation. Now, our next chapter begins — building a brand identity that feels as timeless and beautiful as our materials. If you live and breathe social media, understand what makes audiences feel something online, and can translate design into emotion — this is your stage. About the Role We're looking for a Social Media Manager who doesn't just follow trends — they create them. You'll be the voice of VIVRE on Instagram, LinkedIn, and YouTube — turning design, texture, and craftsmanship into content that inspires, educates, and delights. You'll work directly with our founder, content strategists, and visual team (3D, film, design) to build a bold, premium, scroll-stopping social presence. This is not a role for content uploaders — it's for creative thinkers who can turn an idea into a story, a story into a Reel, and a Reel into brand love.

What You'll Do

• Own the social presence of VIVRE across Instagram, LinkedIn, and YouTube.
• Build monthly content calendars that balance campaigns, trends, and brand storytelling.
• Conceptualize and execute short-format videos (Reels) that showcase our design and products in emotionally engaging ways.
• Write hooks, captions, and micro-copy that bring a premium, human touch to every post.
• Spot and adapt to emerging trends, sounds, and visual styles before anyone else does.
• Collaborate with video editors, 3D artists, and designers to bring your concepts to life.
• Coordinate shoots — from idea to storyboard to on-set direction.
• Track performance metrics, engagement rates, and report insights weekly.
• Act as the brand's pulse — what's working, what's next, what's missing.

What You Bring

• 2–5 years of hands-on experience managing social media for D2C, design, fashion, lifestyle, or creative brands.
• A portfolio that shows Reels or short-format videos you've ideated or executed.
• Deep understanding of visual tone, sound, rhythm, and audience psychology.
• Proficiency with tools like Meta Business Suite, Later, Canva, or similar.
• Strong writing skills — you know how to make a caption sound premium and personal.
• You live in or are open to relocating to Kolkata to work closely with the in-house creative team.
• Most importantly — a creative hunger to experiment, learn, and shape the brand's digital culture.

Why Join VIVRE

• Be part of a creative revival — we're rebuilding marketing from the ground up under a design-obsessed founder.
• Work with an in-house visual team (3D artists, video editors, designers) capable of world-class execution. Lead social storytelling for a brand that treats materials like fashion — expressive, emotional, and enduring.
• Freedom to experiment — if your idea is bold and beautiful, we'll make it happen.
• Become the reason thousands of people discover, love, and follow the VIVRE world.

Tone & Culture Fit

You'll fit right in if you:

• Wake up thinking in content ideas.
• Care about composition, lighting, and sound as much as words.
• Follow design, art, and architec
• Get excited by the idea of turning surfaces into stories.

If, you are interested, kindly share the required details mentioned below in )

1. Which brand's social media do you admire most — and why? (Open ended)
2. How do you stay updated on emerging trends and formats? (Open ended)
3. Please share links to Reels or videos you've conceptualized or executed.
4. Please share Instagram handles or campaigns you've managed.
5. Share your portfolio.