New Commercialization Manager

2 days ago

APINVirtualOffice, India Corteva Agriscience Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Position: New Commercialization Manager
Location: Kolkata
  The New Commercialization Manager (NCM) is responsible for driving & ensuring a rock-solid platform for robust and successful launches in the region. Key Responsibilities
  • Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product
  • Develop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP Portfolio
  • Active member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication concepts
  • Member of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segments
  • Understand growers CTQs and key insights on the grower practices.
  • Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if any
  • Develop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape.
  • Train the New Commercialization assistant, market ignition executives & Teams
  • Assist in driving the targeted stakeholder –Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team.
  • Timely submission of LPD reports & data analysis

Education & Skills:
  • Bachelors/Masters Degree in Agriculture
  • Experience –10 to 15 years' experience in CP/pesticides management
  • Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
  • Excellent verbal and written communication skills
  • Strong interpersonal skills, critical thinking and problem-solving skills
  • Strong project management, systems and technical, and time management skills
  • Solutions approach and Decision making

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