Social Media Executive

7 days ago

Ludhiana, Punjab, India Technocrats Horizons Compusoft Full time
Overview: The Social Media Executive plays a crucial role in developing and implementing the organization's social media strategy. They are responsible for creating engaging content, managing social media channels, analyzing performance metrics, and fostering a strong online community. This role is essential in enhancing brand awareness, driving traffic, and generating leads through various social platforms.Key Responsibilities:
  • Create and manage social media content
  • Develop and implement social media strategies
  • Monitor and analyze social media performance
  • Engage with online audience and manage communities
  • Stay up-to-date with social media trends and tools
  • Collaborate with marketing and content teams
  • Execute social media advertising campaigns
  • Respond to social media inquiries and comments
  • Generate creative ideas and campaigns
  • Track and report social media metrics
  • Manage social media calendars and schedules
  • Write compelling and engaging copy
  • Support SEO and SEM with social media content
  • Identify opportunities for social media growth
  • Stay updated on industry and competitor activities
Required Qualifications:
  • Bachelor's degree in marketing, communications, or a related field
  • Proven work experience in social media management
  • Knowledge of social media platforms and their best practices
  • Proficiency in content creation and curation
  • Experience with social media analytics tools
  • Excellent written and verbal communication skills
  • Ability to interpret social media data and make recommendations
  • Understanding of SEO and web traffic metrics
  • Strong project management and organizational skills
  • Capability to multitask and prioritize in a fast-paced environment
  • Creative mindset with a passion for digital marketing
  • Ability to work effectively in a team environment
  • Flexibility to adapt to changing priorities and deadlines
  • Knowledge of advertising and promotional techniques on social media
  • Proven track record of successful social media campaigns

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