PPC Executive
3 days ago
About the Role:
We are seeking a results-driven PPC Executive who will be responsible for managing paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should have hands-on experience in optimizing campaigns, improving ROI, and driving measurable business results.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
- Conduct keyword research, competitor analysis, and audience targeting to optimize campaigns.
- Monitor daily campaign performance and adjust strategies to improve ROI and reduce CPC.
- Develop and test ad copy, landing pages, and creatives to achieve maximum conversions.
- Track, analyze, and report campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Implement A/B testing and data-driven optimization strategies.
- Coordinate with the design and content team for creatives and landing page enhancements.
- Manage budgets effectively and ensure campaigns deliver within allocated spend.
- Stay updated with industry trends, platform updates, and best practices.
Skills & Qualifications:
- 1–4 years of proven experience managing PPC campaigns.
- Strong understanding of Google Ads, Meta Ads Manager, and other PPC platforms.
- Knowledge of analytics tools such as Google Analytics, Tag Manager, and Search Console.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Experience with e-commerce, lead generation, and remarketing campaigns is a plus.
- Excellent communication and reporting skills.
- Google Ads Certification is preferred but not mandatory.
Key Attributes:
- Results-oriented mindset
- Strong attention to detail
- Ability to work in a fast-paced environment
- Creative approach to problem-solving
- Proactive and self-driven attitude
Job Type: Full-time
Pay: ₹15, ₹40,000.00 per month
Work Location: In person
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