Group Product Manager

2 days ago

Mumbai, Maharashtra, India AA Enterprises Full time

Role & responsibilities

  • Lead and manage a team of Product Managers /Executives across a designated product portfolio.
  • Develop and execute comprehensive product strategies that drive market share growth, profitability, and brand awareness.
  • Conduct market research and analysis to identify market trends and customer needs.
  • Translate market insights into actionable product roadmaps and launch plans.
  • Oversee the development of effective marketing and promotional campaigns to drive product adoption.
  • Manage product budgets and ensure efficient allocation of resources.
  • Collaborate with cross-functional teams including Medical Affairs, Sales & Marketing, R&D, and Regulatory to ensure successful product development and commercialization.
  • Manage the product lifecycle from launch to maturity, including post - launch surveillance optimization strategies.
  • Stay up-to-date on industry trends, regulatory changes, and advancements in healthcare.
  • Brand launches and working closely with the Marketing Head and Division Head
  • Develop and manage brand budgets, ensuring efficient allocation of resources.
  • Track and analyze brand performance metrics, identifying areas for improvement and adaptation.
  • In-depth understanding of the regulatory environment for pharmaceutical marketing.
  • Follow the compliance guidelines for the promoting the products to HCP

Skills & Competencies:

  • Communication, Marketing Campaigns, Competitive Analysis, Market Research, Marketing Analytics, Product Management, Product Marketing, Brand Management, Digital Marketing

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