Brand & Social Media Manager

Brand & Social Media Manager | Premium Wellness & Lifestyle Brand | Gurugram

Full-Time | Gurugram | On-Site

Industry:
Wellness, Health, Lifestyle, Premium Services

Experience Level:
5–8 Years

About The Wellness Co.

The Wellness Co. is one of India's fastest-growing integrative wellness brands, redefining health and lifestyle through cutting-edge therapies, holistic care, and transformative experiences. With multiple centres across India and a rapidly expanding footprint, we are seeking a
Brand & Social Media Manager
to lead our brand storytelling, digital strategy, and social media presence.

This is an opportunity for a
highly creative, data-driven, and execution-focused professional
who has succeeded in similar roles within
wellness, healthcare, lifestyle, or premium consumer industries
.

Key Responsibilities

As our
Brand & Social Media Manager
, you will be responsible for building and scaling The Wellness Co.'s
brand presence, digital ecosystem, and community engagement
across online and offline channels.

• Social Media & Digital Strategy:
• Own and execute the social media calendar across Instagram, LinkedIn, YouTube, and other platforms.
• Drive audience growth, engagement, and organic lead generation through data-backed strategies.
• Ensure consistent brand voice and premium positioning across all content.
• Content & Creative Direction:
• Conceptualize and oversee brand-aligned content (visual, written, video).
• Collaborate with the design team to produce on-brand creatives and campaign assets.
• Plan and coordinate photo/video shoots for marketing and brand campaigns.
• Influencer & Partnership Marketing:
• Lead influencer outreach, brand collaborations, and co-created content initiatives.
• Build partnerships with wellness, lifestyle, and premium consumer brands.
• Drive collaborative events, activations, and cross-promotions.
• Events & Community Building:
• Plan and manage brand-led events, wellness workshops, and community activities.
• Interface with partners, media, and clients during on-ground initiatives.
• Advertising & Media Coordination:
• Manage digital ad requirements (in coordination with performance marketing).
• Liaise with agencies and PR partners for campaigns, articles, and media placements.
• Oversee print/digital brand assets for campaigns, launches, and brand activations.
• Analytics & Growth:
• Track performance of campaigns, content, and social platforms.
• Deliver actionable insights to optimize strategies month-on-month.
• Ensure lead-generation and engagement KPIs are consistently met.

What We're Looking For

Must-Have Qualifications & Experience:

• 5–8 years of experience in
  brand management, social media marketing, or digital strategy
  , ideally in
  wellness, healthcare, lifestyle, hospitality, or premium consumer industries
  .
• Proven track record of
  growing social media platforms
  and delivering measurable brand impact.
• Strong
  content writing and communication skills
  (English, Hindi a plus).
• Experience managing influencers, agencies, and PR/media partners.
• Creative thinker with an eye for design, brand storytelling, and premium positioning.
• Highly organized with strong execution capabilities and ability to manage multiple projects simultaneously.

Good-to-Have:

• Prior experience in managing brand events, launches, or celebrity/influencer campaigns.
• Familiarity with CRM systems, analytics dashboards, and marketing automation tools.
• Knowledge of wellness/healthcare industry trends.

Why Join The Wellness Co.?

• High Ownership & Impact:
  Drive the voice and visibility of one of India's fastest-growing wellness brands.
• Creative Freedom:
  Work in a culture that values bold ideas, innovation, and premium storytelling.
• Career Growth:
  Be part of a rapidly scaling brand with opportunities to grow into senior leadership roles.
• Premium Brand Ecosystem:
  Collaborate with top influencers, wellness experts, and industry leaders.
• Employee Wellness Benefits:
  Complimentary access to therapies and health programs.

Perks & Benefits

• Competitive compensation & performance-based incentives.
• Complimentary access to The Wellness Co.'s premium therapies & services.
• Continuous learning opportunities in wellness, marketing, and brand leadership.
• Collaborative, energetic, and health-conscious work culture.

Location:
Gurugram (On-Site, Full-Time)

Start Date:
Immediate

If you're passionate about shaping brands, building communities, and driving growth in wellness — we'd love to hear from you.

Apply now on LinkedIn or send your CV to

&

with the subject line:
Brand & Social Media Manager – Gurugram
.

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