Adobe Analytics Consultant

Are you innovative, a quick-thinker, and eager to learn more about what's happening in the industry? Are your user experience design skills amongst the best, and you have a knack for making the most complex things clear? Then this role is for you.

Customer & Marketing is creating a new model for the new age—we're a digital consulting agency. We bring together creative and technology capabilities, business acumen, and industry insights, and help our clients bring a new business vision to life.

Essential functions/responsibilities

• Implement and manage Adobe Analytics solutions to track and analyze web traffic, user behavior, and digital marketing campaigns.
• Work with the business partners/ developers/architects to devise and deploy event driven data layer (ACDL & Google data layer).
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and establish reporting frameworks aligned with business goals.
• Design and generate comprehensive reports and dashboards that provide stakeholders with a clear understanding of digital performance metrics and trends.
• Conduct in-depth analysis of data to identify opportunities for improvement and provide actionable recommendations to enhance digital strategies.
• Stay abreast of industry trends and best practices in Adobe Analytics, recommending and implementing updates and optimizations as needed.
• Work closely with developers and IT teams to ensure proper data collection and implementation of tracking requirements.
• Provide training and support to internal teams on Adobe Analytics tools and methodologies.
• Collaborate with marketing and content teams to implement tagging strategies for tracking marketing campaigns and content performance.
• Continuously assess and enhance data quality and integrity to ensure reliable and accurate reporting.

Qualifications:

• 3+ years of in digital analytics experience focusing on:
• Fundamentals of tracking and tagging for measurement
• Variety of tag management system experience (or very strong knowledge of Adobe Launch)
• JavaScript, including common libraries (e.g. jQuery)
• HTML & CSS
• Experience in Adobe Analytics WebSDK and MobileSDK implementation.
• Experience in Adobe Target A/B Test, Experience Targeting and Recommendations
• Experience in Google Analytics (GA4) implementation
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Experienced in debugging client-side applications (AEP Debugger, Assurance, Omnibug)
• Adobe Analytics certification(s) – Adobe Analytics Business Practitioner / Adobe Analytics Developer or any other relevant certification(s).

Soft skills summary:

• Deliver Outcomes – Demonstrate a bias for speed and execution with sense of urgency.
• Operate as a Team Player – Work together to drive solutions.
• Build Strong Partnerships – Demonstrate integrity and build trust with others.
• Strive for Excellence – Motivate self and others to achieve high standards and continuously improve.
• Effective communications skills: oral, written and listening.
• Comfortable with agile, dynamic, fast paced work environment.
• Ability to learn new tools / technologies.

How you'll grow

At Deloitte, we've invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the DU in Westlake, Texas, and represents a tangible symbol of our commitment to our people's growth and development. Explore DU: The Leadership Center in India

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Our positive and supportive culture encourages our people to do their best every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer comprehensive well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead happy lives. Learn more about Life at Deloitte.

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships that we have with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 301294