Marketing Technology

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition

Implement Salesforce marketing journey as per the business requirements.

Works between marketing teams and technical teams to lead the development and adoption of marketing technologies. This role typically has moderate level expertise on marketing technologies, marketing data, and digital marketing acumen.

Responsibilities

• Consults with marketing teams with the usage of marketing technologies and/or data to improve marketing performance to achieve business objectives. Assists in the development and delivery of content for marketing technology, marketing data & digital marketing process adoption.
• Represents the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating backlogs based on business requirements.
• Creates, analyzes and validates business requirements, translating them into detailed functional requirements and user stories, and defining acceptance criteria and test cases. This includes creating user stories, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners.
• Leads medium projects, with moderate complexity related to marketing technology and/or data development and adoption.

Skill Descriptors

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Working Knowledge:

• Communicates the importance of customer needs/expectations and commits to resolving them.
• Researches and verifies customer needs and expectations.
• Solicits customer satisfaction feedback and acts on improvement opportunities.
• Helps link organizational objectives to customer needs and expectations.
• Meets regularly with customers to understand their wants, needs and expectations.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Level Basic Understanding:

• Explains organizational incentives and rewards for innovation and creativity.
• Describes the process for researching creative ideas.
• Lists features of an environment conducive to creativity.
• Demonstrates fresh and compelling ideas in own work.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Level Working Knowledge:

• Delivers helpful feedback that focuses on behaviors without offending the recipient.
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
• Looks for and considers non-verbal cues from individuals and groups.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Level Working Knowledge:

• Provides prompt and effective responses to client requests and interactions.
• Monitors client satisfaction levels on a regular basis.
• Alerts own team to problems in client satisfaction.
• Differentiates the roles and responsibilities in a business relationship.
• Works with clients to address critical issues and resolve major problems.

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Level Working Knowledge:

• Salesforce marketing cloud excellent knowledge
• Provides effective technical solutions to routine functional challenges via sound technical competence, effectively examining implications of events and issues.
• Effectively performs the technical job aspects, continuously building knowledge and keeping up-to-date on technical and procedural job components.
• Applies technical operating and project standards based on achieving excellence in delivered products, technologies and services.
• Applies current procedures and technologies to help resolve technical issues in one's general area of technical competence.
• Helps others solve technical or procedural problems or issues.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Level Basic Understanding:

• Describes how to access organization's policies and processes for using external resources.
• Identifies the roles and responsibilities of own and vendor or supplier's staff.
• Cites examples of different partnering arrangements.
• Lists types of vendors, partners or suppliers used in the organization.

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Level Basic Understanding:

• Explains the features and objectives of digital marketing.
• Cites examples of successful digital marketing practices.
• Lists commonly used approaches, tools, and techniques in digital marketing.
• Discusses main considerations in digital marketing programs.

Posting Dates:

September 12, September 19, 2025

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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