Graphic Designer

About Instead

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we're re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead's investors include Sarah Guo from Conviction ), IRIS ) the largest tax software provider in the UK and many of our partners and customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the role

We're seeking an experienced Marketing Graphic Designer to create, develop, and maintain compelling visual content across multiple channels, including web, email, social media, events, and paid advertising. You'll be responsible for transforming complex tax concepts and content into engaging visual narratives, optimizing brand consistency across all touch points, and ensuring cohesive design systems that drive user engagement. This creative role requires strong design expertise and brand management skills, while collaborating across Marketing, Product, Sales, and Communications teams to deliver comprehensive visual solutions that support our growing fintech and tax technology business.

What you'll do

• Partner closely with Marketing Managers to translate campaign objectives into high‑impact creative.
• Create clear, impactful, innovative designs & animations for landing pages, emails, social graphics, event collateral, paid ads, blog visuals, and more.
• Use data‑driven decision‑making alongside the Brand & Creative Director and Content team to generate ideas that lift engagement and conversions.
• Bring new brand-building ideas to the table and run with them—from concept through polished assets.
• Bring fresh, creative concepts that expand brand awareness and execute them.
• Deliver production‑ready assets against tight deadlines and shifting priorities.
• Select inclusive, on‑brand stock imagery that reflects our current and prospective clients.
• Support motion graphics & video (storyboarding, titling, lower‑thirds, light editing).
• Ensure visual consistency & quality—share WIP, give/receive critique, follow process.
• Stay on top of trends & tech (new design techniques, channels, tooling) and suggest ways to adopt them.

What you'll need

• 4-5+ years of graphic design experience in a high‑growth software or tech environment.
• Polished portfolio showing B2B/B2C work for SaaS, fintech, or comparable industries.
• Expert‑level Adobe CC—Photoshop, Illustrator, Premiere Pro, Mid-level FIGMA 
• Bonus skills in WordPress, ClickFunnels, Webflow or Pardot templating/design.
• Fluency with Mac OS, Google Workspace, Slack, Zoom and modern marketing stacks.
• Grace under pressure: Juggle multiple projects and last‑minute social requests with a positive attitude.
• Eagle‑eye for detail (misaligned pixels bother you).

Nice to have

• Motion graphics and video editing experience
• After Effects, Final Cut, or other motion tools are a plus. 
• Email HTML + styling

Why join us

• Work on a cutting-edge tax tech platform that's transforming the industry
• Be part of a collaborative, mission-driven team
• Competitive compensation and benefits
• Growth opportunities in technology development and Salesforce architecture
• Opportunity to build and scale critical billing and customer management systems
• Work with innovative technology and support rapid business growth

Equal Opportunity Employer - M/F/D/V

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us.