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Senior SEO Specialist

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Job Title - Senior SEO Specialist

Location: Powai, Mumbai (Nearest Metro: Saki Naka)

Job Type: Full-time | Shift: 2:00 PM – 10:30 PM | Working Days: Monday – Friday

About Us

Greetings from LG Home Comfort (LGHC)

Founded in 2017, LGHC is a leading Canadian HVAC company built on family values, delivering comfort and trust to every home we serve. To strengthen our global operations, we established our Indian division, Knockout Agency, in April 2024 at Boomerang Tower, Chandivali, Mumbai. Our Mumbai team plays a critical role in supporting North American operations while driving impactful digital growth strategies.

Position Overview

We are seeking a Senior SEO Specialist with strong expertise in both traditional SEO and the next era of AI-powered search. This role is ideal for someone who can leverage AI, LLMs, and advanced SEO tools to future-proof our strategies. You will be responsible for leading our SEO initiatives, mentoring junior team members, and collaborating with global teams to ensure dominance in organic search and AI-driven discovery platforms.

Key Responsibilities

  • Strategic SEO Leadership: Design, implement, and oversee comprehensive SEO strategies across multiple websites and business verticals.
  • Keyword Strategy: Conduct advanced keyword research and competitor analysis to identify high-value opportunities.
  • On-Page & Technical SEO: Optimize site architecture, metadata, internal linking, and content while leading technical audits to improve crawlability, indexing, Core Web Vitals, and site speed.
  • AI-Enhanced SEO Strategy: Integrate AI and LLM-powered tools (e.g., ChatGPT, Gemini, Claude, Jasper, SurferSEO) into keyword research, content creation, and optimization.
  • Generative Search Readiness: Develop strategies for Google's Search Generative Experience (SGE) and AI-driven search engines.
  • Semantic & Topical SEO: Use NLP (Natural Language Processing) techniques to optimize content for user intent, entities, and conversational queries.
  • Content Optimization with AI: Guide the marketing team on using AI for content briefs, meta descriptions, FAQs, and schema markup while ensuring humanized, brand-consistent final outputs.
  • Predictive Analytics: Utilize AI-driven insights to forecast trends, identify ranking opportunities, and automate SEO audits.
  • On-Page & Technical SEO: Continue leadership on traditional aspects like site architecture, metadata, crawlability, Core Web Vitals, and site speed.
  • Analytics & Reporting: Track, measure, and report performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz. Present actionable insights to management.
  • Link-Building & Outreach: Build high-quality backlinks through ethical strategies to strengthen domain authority.
  • Local SEO: Develop strategies to boost local visibility across key Canadian markets.
  • Team Collaboration: Provide guidance to the marketing team and mentor junior SEO members.
  • Innovation: Stay on top of algorithm updates and industry shifts, proactively adapting strategies to ensure long-term success.

Requirements

  • Proven track record (4–6+ years) in SEO with demonstrable results in improving search rankings, organic traffic, and conversions.
  • Strong expertise in technical SEO, content optimization, and local SEO.
  • Proficiency with leading SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
  • Strong analytical mindset and ability to translate data into actionable strategy.
  • Solid understanding of HTML, CSS, and JavaScript fundamentals (preferred).
  • Excellent communication skills with the ability to work across global teams.
  • Bachelor's degree in Marketing, Business, Computer Science, or related field preferred.
  • SEO certifications (Google Analytics, SEMrush, etc.) are a strong plus.

Why Join Us?

  • Be part of a fast-growing global company with roots in Canada and expanding operations in India.
  • Work in an international environment supporting high-impact North American campaigns.
  • Opportunity to lead SEO initiatives and influence digital strategies at scale.
  • Collaborative and dynamic team culture where innovation is encouraged.
  • Competitive salary package with growth opportunities.

Thanks & Regards

Human Resources - Sharda Ganesh

Job Types: Full-time, Permanent

Pay: From ₹60,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time
  • Paid time off

Work Location: In person

Expected Start Date: 25/08/2025