Marketing Specialist

Job Description: Marketing Executive/ Specialist

Experience: 3-6 Years

Location: Ahmedabad

Company: Dash Technologies Inc.

About Dash Technologies Inc.:

Headquartered in Columbus, Ohio, Dash Technologies Inc. is a renowned global professional services firm specializing in custom software solutions with a strong and growing focus in the MedTech and Healthcare sector. We are proud to be an ISO 27001 certified organization, ensuring the highest standards of information security and compliance, especially critical for healthcare clients handling sensitive data.

Our tailored development services have supported clients across the USA, helping both healthcare startups and large medical enterprises accelerate their innovation pipelines, enhance clinical workflows, and bring transformative solutions to market quickly and efficiently.

With deep expertise in AI/ML, IoT, and next-gen digital engineering, we work across all major native and hybrid technologies — including Java, .NET Core, Swift, Kotlin, Flutter, React Native, Angular, and Our teams are passionate about building scalable, compliant, and intelligent solutions that empower innovation in medical imaging, diagnostics, remote patient care, and digital health platforms.

Website Link:

Who We're Looking For:

We're looking for a Marketing Specialist who understands both the creative and strategic sides of marketing. You should be confident in managing social media marketing (organic and paid) You'll work closely with cross-functional teams—like sales, design, and leadership—to plan and execute

assignments. Strong coordination and communication skills are key. You should be comfortable with simple, clear copywriting and short-form content creation for posts, ads, and landing pages. You'll lead execution across digital channels and support content initiatives —all while

learning and growing in the high-impact world of MedTech and Healthcare.

What You'll Be Doing

Marketing (Main Stage Duties):

1. Social Media Management (Must-Have)

2. Own and manage DASH's presence across LinkedIn, Instagram, YouTube, Twitter, Facebook and other relevant platforms.

3. Plan and maintain a consistent, engaging, and brand-aligned social media calendar
4. Schedule, post, and manage performance of organic content with platform-relevant tone and CTAs
5. Support LinkedIn Paid Social Execution including:

o Engagement campaigns

o Website traffic promotions

o Lead generation using native forms or landing pages

• Collaborate with the content and design teams for creatives and messaging
• Continuously test creatives, formats, and messaging to scale results and improve ROI
• Drive traffic to the DASH website through both organic and paid social media activities
• Track and analyze performance metrics; identify areas to scale while gradually taking ownership of

platform-specific optimizations and performance tracking.

• Stay current with platform trends, ad features, and algorithm changes
• Coordinate with sales and leadership to align ad messaging with outreach goals

2. Copywriting & Content Support (Must-Have)

• Write engaging, platform-appropriate captions and short-form content for posts and ads
• Craft clear, persuasive CTAs that drive engagement and conversions
• Simplify complex MedTech or healthcare topics into easy-to-understand, audience-relevant messaging
• Assist in creating, editing, and repurposing content to suit multiple formats such as blogs, emailers, landing pages, and case studies — ensuring

consistency in messaging and tone.

• Contribute ideas and assist with content research where required
• Ensure tone, structure, and clarity align with brand voice across all communication
• Optimize copy for SEO when needed — especially on landing pages and blog snippets

3. Coordination & Cross-Functional Collaboration

• Collaborate with sales, design, content, and development teams for alignment
• Support and contribute to website enhancement efforts on the DASH website
• Ensure timely handoffs and communication across teams for marketing assignments
• Assist with CRM workflows, marketing automation, and email campaigns SEO (Good to Have)
• Conduct keyword research and collaborate on SEO-driven content planning
• Support on-page optimization (titles, descriptions, meta tags, etc.)
• Monitor keyword rankings and industry trends for content improvement

Skills Required

1. Social Media Marketing

• Proven experience managing LinkedIn, Instagram, Facebook, YouTube, and Twitter
• Experience in creating and managing organic content calendars
• Hands-on experience with LinkedIn paid campaigns (Engagement, Website Traffic/ Lead Gen)
• Ability to track performance metrics and optimize content for reach and conversions
• Familiarity with platform algorithms and trends

2. Copywriting & Content Creation

• Strong short form writing skills for social media posts and ad captions
• Ability to create clear CTAs and persuasive copy for landing pages and promotional content
• Skill in simplifying technical/healthcare concepts into audience-friendly messaging
• Experience in content repurposing across formats (blogs, emailers, case studies, etc.)
• Ability to maintain consistent brand tone and voice across all content types

3. Coordination & Communication

• Ability to work cross-functionally with sales, design, content, and tech teams
• Strong coordination and internal communication skills
• Experience in contributing to website enhancements (from a content/marketing perspective)
• Basic understanding of CRM tools [HubSpot] and email marketing platforms

4. Analytics & Optimization

• Ability to interpret social media and campaign performance reports
• Experience using tools like LinkedIn Campaign Manager, Meta Ads, and Google Analytics
• A/B testing and creative testing for improving social and paid media performance

Soft Skills

• Strong verbal and written communication
• High attention to detail and organizational skills
• Ability to take ownership of tasks and execute them independently with minimal handholding
• Highly organized and capable of managing multiple priorities and deadlines
• Curious, proactive, and open to feedback — you bring ideas to the table and have a growth mindset
• Eagerness to understand the MedTech and Healthcare space, with the ability to adapt quickly in a

dynamic work environment

SEO [Good to Have Skills]

• Working knowledge of keyword research tools (e.g., Google Keyword Planner)
• Familiarity with on-page SEO best practices (titles, meta descriptions, alt tags, etc.)
• Ability to collaborate with content and dev teams on SEO improvements
• Awareness of SERP trends, ranking factors, and performance tracking tools (e.g., Google Search Console)

What You'll Get

The chance to market purpose-driven technology that creates meaningful impact in the real world

of healthcare and MedTech

A creative and growth-driven work culture that values your input and encourages bold ideas

Visibility, ownership, and hands-on experience across digital platforms

A team of collaborative, supportive colleagues, and the freedom to experiment, learn, and grow