Marketing and PR

Role Overview

We are looking for a confident, articulate, and proactive Marketing & Public Relations (PR) Officer to be the voice, storyteller, and strategic amplifier of our brand. This role demands a self-starter who thrives on both creative marketing execution and relationship-driven communication — someone who can craft compelling campaigns, engage audiences across channels, and strengthen the brand's reputation in the public domain.

If you are equally comfortable drafting a press release, conceptualizing a marketing campaign, or representing the brand at an industry forum — this role is for you.

As a Marketing & PR Officer, you will be responsible for shaping how our brand is perceived — through media, marketing initiatives, events, and stakeholder engagement — ensuring every touchpoint reflects our values, voice, and vision.

Key Responsibilities

Public Relations & Communications

• Craft and communicate powerful brand narratives across press releases, media pitches, speeches, feature articles, and digital communications.
• Build and nurture relationships with journalists, editors, influencers, and media partners to secure meaningful coverage and enhance visibility.
• Represent the organization at forums, exhibitions, roundtables, and networking events, ensuring positive brand exposure and relationship building with key stakeholders.
• Coordinate press interactions, interviews, and coverage tracking while maintaining strong media relations.
• Manage reputation-building initiatives including awards submissions, speaking opportunities, and thought leadership content.

Marketing & Brand Promotion

• Develop and execute marketing campaigns (online and offline) aligned with the organization's strategic objectives.
• Collaborate with internal teams (Content, Design, Digital, Events) to conceptualize and deliver creative, cohesive, and high-impact marketing initiatives.
• Manage digital presence across platforms — including website updates, newsletters, and social media channels — ensuring consistency in brand voice and messaging.
• Work with external agencies and creative partners to deliver marketing collaterals, event promotions, and campaign materials.
• Track campaign performance, analyze engagement data, and suggest data-driven improvements.

Strategic Alignment

• Ensure seamless integration between marketing and PR efforts — where storytelling, visuals, and campaigns reflect a unified brand message.
• Stay updated on market trends, competitor activities, and public sentiment to identify communication opportunities and mitigate reputational risks.
• Maintain a proactive calendar of events, campaigns, and content opportunities that support both brand growth and visibility.

Preferred Profile

• 2–5 years of experience in Marketing, Public Relations, or Corporate Communications.
• Degree in Mass Communication, Marketing, Public Relations, or Business Administration.
• Exceptional written and verbal communication skills with a strong command of storytelling and audience engagement.
• Demonstrated success in managing marketing campaigns and media relationships.
• Adept with digital marketing tools, analytics dashboards, media monitoring platforms, and CRM systems.
• Strategic thinker with creative flair and the ability to translate ideas into actionable plans.
• A people person — confident, approachable, and persuasive in diverse interactions.

You'll Thrive in This Role If You Are:

• A strategic storyteller who can translate business goals into impactful brand narratives.
• A bridge between creativity and communication — equally skilled at planning campaigns and engaging audiences.
• Energetic, resourceful, and poised under pressure — with the ability to manage multiple initiatives seamlessly.
• Naturally curious, well-informed, and driven by the desire to keep the brand relevant and respected.
• Someone who takes ownership, shows initiative, and represents the brand with conviction and charisma.

Job Type: Full-time

Pay: ₹400, ₹500,000.00 per year

Benefits:

• Health insurance

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Just checking—have you had a chance to read the job description carefully

Experience:

• Marketing or PR : 1 year (Preferred)

Location:

• Mohali, Punjab (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person