
General Manager
3 days ago
Sterling Farm Research & Services Pvt. Ltd. (SFRS) is a pioneer in eco‑friendly agri-inputs, specializing in cocopeat soil substitutes and a broad range of fertilizers, botanical fertilizers, bio‑stimulants, bio‑pesticides, coir products, and ready‑to‑spray formulations for horticulture, floriculture, hydroponics, and home/urban gardens.
The company's flagship Neopeat (processed coir husk) is widely used in mushroom cultivation, hydroponics, greenhouses, and tissue culture labs, with exports to markets including the UK, Hungary, Singapore, Qatar, Kenya, and Romania.
Kerala operations are anchored from Kochi (Head Office) with branches in Kannur and Alappuzha, supported by a network of marketing partners and area managers across districts.
Role Purpose
Own end‑to‑end state operations, commercial growth, and market strategy for Kerala—covering distribution, sales execution, and category development across SFRS's portfolio.
Key Responsibilities
A. Operations & Supply Chain Management
- Lead statewide demand planning, inventory control, and order fulfilment, coordinating with HO/branches (Kochi, Kannur, Alappuzha) and distribution partners to ensure on‑time delivery and optimal stock turns.
- Standardize warehouse, transportation, and last‑mile processes; implement SOPs and SLAs for service levels across districts.
- Ensure product quality and handling for coir/cocopeat and liquid/solid formulations, aligned with SFRS R&D and QC guidelines.
- Drive regulatory compliance (e.g., labeling and usage norms relevant to fertilizers/bio‑inputs) and maintain audit readiness.
B. Sales & Channel Growth
- Own annual and quarterly revenue targets across categories: Soil Applications (Neopeat & coco chips/cubes), Botanical Fertilizers (e.g., Orchid Boon/Flower Fertilizer), Bio‑stimulants (e.g., Boon Harvest, Neoplex), and Ready‑to‑Spray SKUs.
- Expand retail and institutional channels—nurseries, hydroponic growers, mushroom farms, greenhouse/tissue culture units—leveraging Neopeat's proven applications.
- Strengthen and onboard marketing partners/area managers across Kerala; set beat plans, pricing, promotions, and merchandising standards.
- Run farmer/nursery demos, field days, and training to accelerate adoption and repeat usage.
C. Strategy & Category Development
- Build the Kerala GTM strategy: portfolio prioritization by micro‑market (e.g., orchid clusters, urban gardening, cash crops), pricing corridors, and promotional calendar.
- Identify new product opportunities and localized bundles (e.g., Neopeat + Grow Cube + Ready‑to‑Spray Orchid Boon) based on district agronomy and customer segment needs.
- Partner with R&D/Marketing to launch and scale innovations; feed market intelligence on competitors and channel economics.
D. People Leadership & Governance
- Lead a multi‑district team (area managers, sales officers, ops staff); recruit, coach, and performance‑manage talent with clear KRAs.
- Institutionalize CRM discipline, pipeline reviews, and collections governance; uphold ethical selling and distributor compliance.
Candidate Profile
Must‑Haves
- 5-10 years in agri‑inputs/horticulture/coir‑based products with state P&L or large region leadership.
- Proven distribution building and key account development in Kerala (nurseries, mushroom/hydroponic growers, greenhouse operators).
- Strong operations acumen (forecasting, warehousing, logistics) and sales leadership (target delivery, mix optimization).
- Working knowledge of fertilizer/bio‑input regulations and quality practices.
- Fluent in Malayalam and English; excellent stakeholder management.
Good‑to‑Have
- Degree in Agriculture/Horticulture; MBA/PGDM preferred.
- Experience with coir/cocopeat value chain and category marketing for Orchid/Micro‑green segments (aligned to products like
Orchid Boon
and
Micro Green Grow Cube
).
Key Performance Indicators (KPIs)
- Topline growth (YoY, quarterly) and gross margin by category.
- Numeric & weighted distribution across priority districts; new partner activation and retention.
- On‑time delivery / stock‑out reduction; inventory turns and logistics cost per ton/pack.
- Adoption metrics in target segments (hydroponics, mushroom, orchid nurseries).
- Collections & DSO, team productivity (visits, demos, closures), and NPS (partner/customer).
Compensation & Reporting
- Competitive salary + incentives; commensurate with experience.
- Reports to: Director/Managing Director.
- Travel: 40–60% across Kerala to customers & suppliers.
-
General Manager
7 days ago
Cochin, Kerala, India CORUS INFOTECH Full time ₹ 7,80,000 per yearGeneral Manager – Business DevelopmentLocation:[Your Office Location]Position Type:Full-timeJob Summary:The General Manager – Business Development will be responsible for leading the organization's growth initiatives, identifying new business opportunities, building strong client relationships, and driving revenue generation strategies. This role...
-
General Manager
1 week ago
Cochin, Kerala, India Enroute Corporate Solution Full time ₹ 5,00,000 - ₹ 10,00,000 per yearHiring | General Manager – Hospital Operations | Kochi (Koothattukulam)Location:Kochi (Koothattukulam)Budget:Up to 35 LPAIndustry:Healthcare / Hospital ManagementEmployment Type:Full-TimeAbout the RoleWe are looking for an experienced and visionaryGeneral Managerto lead operations across our growing hospital network. The ideal candidate will have a proven...
-
General Manager
7 days ago
Cochin, Kerala, India Advise by RJ Full time ₹ 15,00,000 - ₹ 25,00,000 per yearCompany DescriptionAdvise by RJ Legal Associates, a sister concern of RJ Legal Associates, is a professional services firm based in Ernakulam, Kerala. We specialize inregistrations, filings, compliances, and certificationsfor startups, micro, small, and medium enterprises (MSMEs). Our mission is to empower businesses with reliable compliance solutions and...
-
General Manager
7 days ago
Cochin, Kerala, India Cevex Business Solutions Full time ₹ 2,40,000 - ₹ 4,80,000 per yearCompany: Cevex Events & Hospitality Pvt. Ltd.Location: Kochi, KeralaExperience Required: Minimum 6+ years in Events & Hospitality IndustryJob DescriptionWe are seeking a highly experienced and dynamic General Manager to lead and oversee the operations of Cevex Events & Hospitality Pvt. Ltd. The ideal candidate will have a proven track record in managing...
-
General Manager
2 weeks ago
Cochin, Kerala, India Cyrix Healthcare Full time ₹ 20,00,000 - ₹ 25,00,000 per yearIndiaLOCATIONKochi, Kerala- WORK LOCATION TYPE On-site- DATE POSTED - CATEGORY Management/OperationsWe are seeking an industry experienced leader for Care360-Biomedical Equipment maintenance Management program to join our dynamic leadership team to take care of the entire service or a part of it. The GM will play a critical role to ensure the qualitative...
-
Deputy General Manager Finance
7 days ago
Cochin, Kerala, India Lakshya Campus Full time ₹ 20,00,000 - ₹ 25,00,000 per yearJob Description Deputy GeneralManager (DGM) Finance Role Overview We are seeking an experienced and qualified CA/ Cost Accountant/ Financial Expert to join our leadership team as Deputy General Manager Finance. The role will be responsible for overseeing financial control, reporting, general ledger, accounts payable (AP), accounts receivable (AR), and...
-
General Manager
3 days ago
Cochin, Kerala, India Utiz Global Ventures Full time ₹ 8,00,000 - ₹ 25,00,000 per yearResponsible for the entire facility operations(HK) of PAN IndiaTo acquire new business across PAN IndiaResponsible for client satisfaction & overall Human Resource management of the companyMaintain standards of Housekeeping across all site Required Candidate profileCandidate should have previous work experience with 10-15 years in Facility Management...
-
General Manager
1 week ago
Cochin, Kerala, India Autobahn Corporation Full time ₹ 20,00,000 - ₹ 25,00,000 per yearRole ObjectiveTo drive sales performance of the Passenger Vehicle division, ensuring consistent achievement of volume, revenue, and profitability targets, while delivering exceptional customer experience and strengthening brand presence in the local market.Key Responsibilities1. Sales Strategy & Business DevelopmentDevelop and implement annual sales plans...
-
Assistant General Manager
7 days ago
Cochin, Kerala, India Godspeed Immigration & Study Abroad Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per yearDepartment: Sales & Business DevelopmentLocation: Cochin Head Office, KeralaReporting To: Director – SalesTravel Requirement: Up to 50% (within Kerala)Company Overview:Godspeed Immigration and Study Abroad Pvt. Ltd. is a leading consultancy firm dedicated to providing world-class guidance in overseas education and immigration services. Headquartered in...
-
General Manager
1 week ago
Cochin, Kerala, India Mag Marine Services Private Limited Full time ₹ 7,80,000 per yearAbout Mag MarineMag Marine Services Pvt Ltd is one of India's fastest-growing shipbuilding and ship repair companies, trusted by the Indian Navy and leading shipyards. Since our founding in 2022, we've delivered piping, hull, electrical, and turnkey projects across Chennai, Mangalore, Vizag, and Kochi.We are now evolving into a corporate structure and...