Email Marketing Executive

11 hours ago

Greater Noida, Uttar Pradesh, India Vinove Software Full time

Job Description: Email Marketer Lead Generation

Location: Noida

Experience: 2-6 Years

Role Summary & Key Objectives:

We are seeking a detail-oriented and results-driven Email Marketer Lead Generation to execute email campaigns that drive prospect engagement and generate qualified leads. The role involves managing campaign operations, optimizing email deliverability, building targeted lists, and closely tracking performance metrics. The ideal candidate should have strong knowledge of email marketing tools, best practices in compliance, and the ability to collaborate with sales and marketing teams to ensure campaigns contribute effectively to the business pipeline.

Core Responsibilities:

  • Plan, build, and execute email marketing campaigns focused on lead generation and nurturing.
  • Create and manage targeted mailing lists through segmentation, list hygiene, and data enrichment.
  • Optimize campaigns through A/B testing, personalization, and automation workflows.
  • Monitor and analyze campaign performance, providing insights on open rates, CTR, conversions, and deliverability.
  • Ensure compliance with GDPR, CAN-SPAM, and data privacy regulations.
  • Collaborate with content and design teams for effective messaging and templates.
  • Continuously research and adopt new tools, trends, and techniques to improve campaign ROI.

Must-Have Skills:

Technical Skills:

  • Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Zoho, Marketo, Pardot).
  • Strong understanding of audience segmentation, list management, and email automation.
  • Ability to design or edit basic HTML/CSS email templates.
  • Familiarity with campaign performance metrics (open rates, CTR, bounce, unsubscribe, conversion).
  • Knowledge of email deliverability best practices and spam filter management.

Soft Skills:

  • Strong written communication skills with attention to detail.
  • Analytical mindset with the ability to derive insights from data.
  • Collaborative approach to work with sales, content, and design teams.
  • Self-motivated, proactive, and able to manage multiple campaigns simultaneously.

Good-to-Have Skills:

  • Experience in B2B lead generation campaigns (IT services, SaaS, or related industries).
  • Knowledge of CRM systems (Salesforce, HubSpot CRM, Zoho CRM).
  • Exposure to marketing analytics tools (Google Analytics, Power BI, Tableau).
  • Familiarity with LinkedIn and other digital lead generation channels.
  • Basic understanding of account-based marketing (ABM).

Experience Requirements:

  • 2–6 years of hands-on experience in email marketing and campaign management.
  • Proven track record of generating and nurturing qualified B2B leads via email.
  • Experience in managing medium-to-large mailing lists across multiple geographies preferred.

KPIs / Success Metrics:

  • Lead Generation: Volume and quality of leads generated from campaigns.
  • Engagement Metrics: Open rates, CTR, bounce rates, and unsubscribe trends.
  • Conversion Metrics: Leads converted to MQLs/SQLs from email campaigns.
  • Deliverability: Inbox placement rate, spam complaints, and sender reputation.
  • Efficiency: On-time campaign execution and adherence to compliance standards.
  • Optimization: Implementation of successful A/B tests and measurable improvements in campaign performance

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