Regional Marketing Manager

The Sales Manager will be responsible for developing and managing business for polymer films (BOPP / Polyester) , key account management, and customer relationship building among film converters, textile manufacturers, and packaging clients.

This is a front-line position requiring strong local network knowledge, a good understanding of the films or yarns industry, and the ability to deliver consistent sales growth in a competitive market.

Key Responsibilities

1. Sales & Business Development

2. 
   • Achieve monthly and annual sales targets for films .

3. • Develop new business opportunities with textile mills, converters, traders, and industrial end-users.
4. • Expand sales of BOPP / PET films, yarns, and specialty grades through consistent field visits and relationship building.
5. • Conduct regular market surveys to identify potential customers, price trends, and competitor movements.

6. 
   • Negotiate pricing, payment terms, and contracts within approved company limits.

7. Customer Management

8. 
   • Maintain strong, long-term relationships with key clients, ensuring repeat business and customer loyalty.

9. • Act as the primary contact for customers in the western region for orders, dispatches, and service issues.
10. • Coordinate with technical and quality teams for sample trials, product approvals, and complaint resolutions.

11. 
    • Promote new film or yarn grades and assist customers in testing and product conversion.

12. Coordination & Reporting

13. 
    • Work closely with supply chain and dispatch teams to ensure timely delivery of products.

14. • Provide weekly reports on sales, collections, competitor activity, and customer feedback.
15. • Maintain and update customer databases, visit reports, and sales forecasts.

16. 
    • Support the Country Manager / Regional Head with strategic insights about local market trends.

17. Collections & Credit Control

18. 
    • Ensure timely payments and maintain healthy receivable days for Surat-based accounts.

19. • Follow up with customers and coordinate with the finance team for credit approvals or overdue management.

Qualifications & Experience

• • Graduate in Commerce / Science / Engineering; MBA preferred.
• • 510 years of sales experience in the films, yarns, or polymer industry (preferred BOPP, Polyester, or industrial yarns).
• • Strong understanding of the west zone market — especially packaging, textiles, and related industries.
• • Established customer relationships with film converters, textile units, or yarn processors will be an advantage.
• • Proficiency in MS Office, ERP / CRM tools, and basic reporting.
• • Excellent communication in English, Hindi, and Gujarati.
• • Willing to travel within Gujarat and neighboring states.

Key Competencies & Attributes

• • Result Orientation: Driven by targets, revenue growth, and customer satisfaction.
• • Relationship Building: Strong interpersonal skills with customers and internal teams.
• • Negotiation Skills: Effective in pricing discussions and account handling.
• • Integrity & Accountability: High ethical standards and reliability in commercial dealings.
• • Self-Motivated & Independent: Capable of operating with minimal supervision in a regional setup.

Performance Metrics (KPIs)

• • Sales achievement vs target (volume & value)
• • Number of new customers acquired in the region
• • Collection efficiency and DSO improvement
• • Retention of key accounts
• • Market share and business growth in Surat territory
• • Reporting accuracy and communication responsiveness

Preferred candidate profileThrough knowledge of selling tape,yarn,packaging,Textile films