Content Writer

7 days ago

India Versatile Full time ₹ 4,00,000 - ₹ 8,00,000 per year

About The Role

We're looking for a Content Writer Intern (Account-Based Marketing) who can blend research, creativity, and precision writing to engage decision-makers at US-based startups and enterprises.

You'll focus on crafting personalized outreach emails, pitch decks, and campaign content that drive meaningful conversations — not mass outreach. This role sits at the intersection of content, marketing, and sales enablement, helping Versatile Club build relationships through thoughtful, well-researched communication.

If you're passionate about storytelling, have an eye for design, and want to learn how content drives real business impact — this role is for you.

Key Responsibilities

Account-Based Marketing (ABM) Research & Strategy

Goal: Understand target accounts and craft messaging that resonates with their business context.

  • Research US-based startups and companies across sectors like tech, AI, finance, and e-commerce.

  • Identify company pain points, funding updates, and leadership insights to inform outreach.

  • Build concise research briefs for key target accounts and industries.

  • Collaborate with marketing and sales teams to refine messaging and targeting strategy.

Personalized Email & Campaign Content

Goal: Write customized, high-impact content that opens doors for conversations.

  • Write tailored email copy for outreach to founders, HR heads, and marketing leaders.

  • Develop micro-campaign content (email sequences, LinkedIn DMs, short intros).

  • Craft attention-grabbing subject lines and body copy that feels authentic, not automated.

  • Maintain tone consistency while adapting voice to different industries and personas.

  • A/B test content to optimize open and reply rates.

Pitch Decks, Visuals & Marketing Support

Goal: Strengthen Versatile Club's storytelling through high-quality, visually appealing content.

  • Build pitch decks, one-pagers, and presentations that reflect a strong narrative and design aesthetic.

  • Collaborate with marketing and design teams to ensure visual consistency and clarity.

  • Repurpose written content into visual storytelling formats — carousels, reels, and infographics.

  • Track campaign performance data and share insights to refine messaging and visuals.

What We're Looking For

  • Creative storyteller: You can turn insights, data, and ideas into clear, compelling stories.

  • Design-minded: You have a good visual sense and can build clean, aesthetic pitch decks and marketing materials.

  • Curious researcher: You enjoy digging into industries, companies, and people to uncover meaningful insights.

  • Organized & proactive: You manage multiple projects and deliver polished work on time.

  • Digitally sharp: Comfortable using tools like Notion, Canva, PowerPoint, or ChatGPT for ideation and creation.

  • Analytical learner: You test, measure, and refine your work based on what performs best.

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