Influencer Marketing Manager
2 weeks ago
Responsibilities:Build and own the influencer marketing strategy across Instagram, YouTube, Twitter, and emerging platforms (Telegram, Threads, etc.). Identify and onboard micro, mid-tier, and macro influencers who align with brand voice and audience. Develop influencer tiers, pricing models, and performance-based collaborations.
Plan and execute monthly influencer campaigns tied to product launches, trends, or growth objectives. Design content briefs and creative hooks for influencers to deliver authentic, on-brand messaging. Manage influencer pipelines, timelines, deliverables, and content approvals.
Leverage influencers to drive installs, awareness, engagement, and brand affinity. Experiment with viral formats like challenges, Q&A, giveaways, live sessions, and opinion polls in creator content. Build community-focused narratives that drive trust, participation, and repeat engagement.
Measure success across engagement, reach, installs, CTR, CPA, and ROI.Optimize partnerships and creatives based on data and audience feedback. Work with design and content teams for creator assets and briefs. Collaborate with product and growth teams to align influencer campaigns with key user journeys and experiments.
Good to Have:Prior 1-3 years of influencer marketing experience in a founding capacity with a Beauty/ Luxury Retail/ Lifestyle/ Skincare brand. Proven experience running ROI-driven campaigns with measurable impact on acquisition or engagement.
Strong network and understanding of influencer ecosystems,Excellent communication, negotiation, and relationship management skills. Creative thinker with an eye for viral trends, content hooks, and platform-native storytelling.
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