Marketing Internship in Pune

2 weeks ago

Pune, Maharashtra, India eGalactic Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Selected Intern's Day-to-day Responsibilities Include

  • Module 1: Retail landscape & competitor analysis (offline):
  • Conduct in-person visits to a predefined list of retail outlets in Pune (e.g., gourmet stores, premium supermarkets, organic food stores).
  • Map the availability, placement, and visibility of competitor brands in the healthy snacks category (makhana, snack bars, trail mixes, etc.).
  • Analyze in-store promotional activities, pricing, and discount schemes.
  • Engage with store managers/owners to understand procurement models (direct from brand vs. distributor), replenishment cycles, and best-selling products.
  • Module 2: Digital shelf & e-commerce analysis (online):
  • Analyze the presence of key competitors on major e-commerce platforms (Amazon, BigBasket, Blinkit, Zepto, etc.)
  • Create a detailed report on online pricing strategies, promotional trends (e.g., "Buy One Get One," subscription discounts), and combo offers.
  • Study product listings, packaging imagery, customer reviews, and communication strategies used by top brands on their product pages.
  • Module 3: Consumer behavior & purchase insights:
  • Conduct observational studies in-store to understand how consumers browse the snack aisle and what influences their purchase decisions (e.g., packaging, brand name, price, health claims).
  • Perform short, informal intercept surveys with consumers post-purchase to understand their expectations and the "why" behind their choice.
  • Analyze online customer reviews to identify key satisfaction drivers and pain points.
  • Module 4: Brand communication & marketing ecosystem:
  • Study the complete marketing mix of key competitor brands.
  • Analyze their social media presence (Instagram, Facebook, etc), content strategy, and engagement levels.
  • Identify key food and wellness influencers they collaborate with.
  • Deconstruct their product packaging: what messages are they conveying? How do they communicate "healthy" and "premium"?
  • Final deliverable:

The intern will be expected to consolidate all findings into a final project report and presentation, covering:

  • A detailed competitor matrix (products, pricing, placement, and promotions).
  • An analysis of prevailing distribution models in the premium category.
  • Actionable insights on consumer purchase behavior and expectations.
  • A summary of effective branding and social media strategies in the sector.
  • Strategic recommendations for our brand's Go-to-Market plan.

About Company: e-Galactic is a pioneer in educational space. Our products are being used by universities and institutes in India and globally. Products offered by e-Galactic are used by more than 7000+ customers globally and 500+ customers in India and neighboring countries. We are currently present in India and neighboring countries.

As both body and mind need to be healthy, we are entering into a new division of healthy snacks. We are looking for team members with an interest in health, marketing, and branding.

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