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Adobe Analytics(ecommerce)

2 weeks ago

Pune, Maharashtra, India LTIMindtree Full time US$ 90,000 - US$ 1,20,000 per year

Job Title: Ecommerce SME Analyst
Summary
We are seeking an experienced and driven
Ecommerce SME Analyst
with 8+ years of expertise in digital analytics and ecommerce data. In this role, you will analyze clickstream and user behavior data to uncover actionable insights that enhance user experience, optimize conversion funnels, and inform strategic product decisions. You will work extensively with
Adobe Analytics
,
Python
,
SQL
, and
BigQuery
, and collaborate with cross-functional teams to drive data-informed growth across our ecommerce platform.

Key Responsibilities

  • Clickstream & Ecommerce Analysis Analyze ecommerce clickstream data using Adobe Analytics to understand user journeys, identify drop-off points, and recommend optimizations for improved engagement and conversion.
  • User Behavior Insights Segment and analyze user behavior to uncover patterns, preferences, and opportunities for personalization and targeting.
  • Data Extraction & Transformation Use SQL and Python to query, clean, and transform large datasets from BigQuery and other data sources.
  • Visualization & Reporting Build dashboards and reports using visualization tools (e.g., Tableau, Looker, Power BI) to communicate insights clearly to stakeholders.
  • Product Strategy Support Partner with product and analytics teams to translate data insights into actionable recommendations that shape the product roadmap.
  • KPI Definition & Tracking Define and monitor key performance indicators (KPIs) to evaluate the impact of product features and site changes.
  • A/B Testing Analysis Design and analyze A/B tests to assess the effectiveness of new features and user experience improvements.
  • Cross-Functional Collaboration Work closely with product managers, marketers, and engineers to understand data needs and deliver timely, relevant insights.
  • Data Quality Assurance Ensure data accuracy and integrity through validation checks and collaboration with data engineering teams.
  • Continuous Learning Stay current with industry trends, tools, and best practices in ecommerce analytics and data science.

Required Qualifications

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related field.
  • Minimum 2 years of experience in ecommerce analytics.
  • Strong hands-on experience with Adobe Analytics for tracking and analyzing user behavior.
  • Proficiency in SQL and Python (including libraries like Pandas, NumPy, Matplotlib, Seaborn).
  • Experience working with Google BigQuery or similar cloud-based data warehouses.
  • Familiarity with data visualization tools (e.g., Tableau, Looker, Power BI).
  • Strong analytical and problem-solving skills.
  • Excellent communication skills to present findings to technical and non-technical audiences.
  • Ability to work independently and collaboratively in a fast-paced environment.

Key Skills

  • Adobe Analytics
  • Python (Pandas, NumPy, Matplotlib, Seaborn)
  • SQL
  • Google BigQuery
  • Ecommerce Analytics
  • Clickstream & User Behavior Analysis
  • Data Visualization & Reporting
  • A/B Testing
  • Product Strategy & KPI Tracking
  • Communication & Collaboration
  • Data Quality & Validation

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