Regional Sales Manager

2 days ago

Agra Moradabad Saharanpur, India Vtc Tradewings Full time ₹ 7,20,000 - ₹ 10,80,000 per year

Job Description: Regional Sales Manager

Company: V.T.C. Tradewings Pvt. Ltd.

Department: Resale

Reports To: Sales Manager

Location: Agra, Firozabad, Mathura, Aligarh, Noida, Ghaziabad, Meerut, Muzaffarnagar, Shamli, Saharanpur, Moradabad, Bijnor, Kosi, Etah

Position Objective:

The Regional Sales Manager acts as a strategic leader for the assigned business unit or territory (Branches and/or STLs). Functioning as a mini distributor, the RSM is responsible for planning, executing, and monitoring joint business plans, ensuring operational excellence and profitable growth. The role demands leadership in driving sales, distribution, and team performance while aligning with the companys strategic goals and distributor vision.

Key Responsibilities:

1. Business Planning & Execution

  • Develop and implement joint business plans with distributors.
  • Achieve monthly sales, coverage, and profitability targets.
  • Ensure effective execution of sales fundamentals (RPS, OHD, productivity metrics).

2. Leadership & Team Management

  • Lead and motivate a team of Sales Team Leaders (STLs) and Branch In-Charges.
  • Build capability within the team through training, development, and performance reviews.
  • Foster a high-performance culture aligned with organisational values.

3. Operations & Process Management

  • Ensure smooth functioning of branches and backroom processes.
  • Maintain accurate and timely data for business planning and reporting.
  • Drive branch Key Execution Areas (KEA) for operational efficiency.

4. Distributor & Market Management

  • Act as the key liaison between the company and distributor.
  • Ensure product availability and market coverage as per the plan.
  • Strengthen relationships with key customers, suppliers, and transporters.

5. Initiative Execution

  • Lead the execution of market initiatives and promotional programs.
  • Track and ensure high initiative hit rates and ROI on activations.

Key Performance Indicators (KPIs):

Area

Measurement

Business

Achievement of retailing targets

Profitability

Profits as per business plan

Coverage

Coverage expansion vs. plan

Sales Fundamentals

RPS, OHD, and productivity performance

Branch Operations

KEA compliance and accuracy

Internal: Sales Team Leaders, Branch In-Charges, Finance, Logistics, HR Executives, Sales Executives

Requirements:

Education: Graduate or Post-Graduate (preferably with a Diploma in Sales/Marketing)

Experience: 8–10 years in sales or operations, with leadership experience managing high-performing teams. (Experience relaxation for postgraduates)

Language: Fluency in English and local language

Age: 35–40 years

Skills & Attributes:

  • Strong leadership and people management skills

  • High initiative and result orientation

  • Excellent analytical and problem-solving abilities

  • Team collaboration and interpersonal effectiveness

  • High maturity and accountability

Salary & Other Benefits

  • Up to 60,000 (Negotiable) monthly salary (Fixed)
  • Monthly incentive
  • PF, ESIC, Bonus
  • Travel Allowance
  • Laptop
  • Mobile SIM Card

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