Assistant Vice President Sales

5 hours ago

Chandigarh, Chandigarh, India Hector Beverages Full time US$ 9,00,000 - US$ 12,00,000 per year

Key Responsibilities

1. Business Planning & Strategy

  • Develop and implement the annual GT sales plan aligned with company objectives.
  • Drive market expansion strategy by identifying and onboarding new distributors in high-potential territories.
  • Set sales, distribution, and productivity targets for the regional/state teams.
  • Monitor competition activities and recommend proactive strategies.

2. Sales & Distribution Management

  • Oversee sales operations for GT channels across all states/regions under purview.
  • Ensure effective distributor management including ROI analysis, stock norms, and timely settlements.
  • Drive numeric & weighted distribution growth, focusing on core SKUs and new launches.
  • Optimize sales infrastructure (manpower, distribution points, van operations).

3. Team Leadership & Capability Building

  • Lead, coach, and develop State Heads, Regional Managers, and Area Sales Managers to deliver results.
  • Conduct regular performance reviews and provide feedback for improvement.
  • Build a high-performance culture with clear accountability and reward systems.

4. Execution Excellence

  • Ensure flawless execution of trade marketing initiatives, promotional plans, and activations.
  • Monitor market coverage, outlet servicing, and adherence to market visit norms.
  • Leverage data and analytics to improve sales forecasting, inventory planning, and execution efficiency.

5. Relationship Management

  • Build and maintain strong relationships with key distributors, wholesalers, and large retailers.
  • Collaborate with cross-functional teams (Marketing, Supply Chain, Finance) to resolve issues and enhance business outcomes.

Key Performance Indicators (KPIs)

  • Achievement of Primary & Secondary Sales Targets.
  • Distribution expansion & market share growth.
  • Sales team productivity metrics.
  • Distributor ROI & satisfaction levels.
  • Timely execution of market activation plans.

Qualifications & Experience

  • Postgraduate in Business Management (MBA preferred) Tier I & II
  • 4 to 9 years of Sales experience in FMCG / Beverages.
  • Proven track record in handling large-scale General Trade operations across multiple regions.
  • Strong understanding of sales systems, distribution management, and trade marketing.

Skills & Competencies

  • Strategic thinking & business acumen.
  • Strong leadership and team management skills.
  • Excellent negotiation & relationship-building abilities.
  • Data-driven decision-making approach.
  • High adaptability and resilience in dynamic market conditions.

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