E-Commerce Manager

Job Title: E-Commerce Manager – Nutraceuticals

Location: Indore

Reports to: Director

Summary:The E-Commerce Manager will lead the digital commerce strategy for the company's nutraceutical product line, driving online sales growth, customer engagement, and brand visibility. This role involves managing e-commerce platforms, digital marketing campaigns, data analytics, and customer experience initiatives to maximize revenue and brand loyalty in the fast-growing nutraceuticals market.

• Key Responsibilities:1. E-Commerce Strategy & ManagementDevelop and execute a comprehensive e-commerce strategy to drive online revenue growth across D2C (Direct-to-Consumer) and marketplace channels (Amazon, Flipkart, Shopify, etc.).
• Manage day-to-day e-commerce operations, including pricing, promotions, product listings, inventory management, and logistics coordination.
• Collaborate with marketing, product development, and supply chain teams to ensure seamless execution of online campaigns and product launches.
• 2. Digital Marketing & Customer AcquisitionPlan and implement digital marketing campaigns (SEO, SEM, PPC, social media, influencer marketing, email automation) to boost website traffic and conversions.
• Optimize content, keywords, and metadata for nutraceutical product compliance and discoverability.
• Manage customer retention strategies, including loyalty programs, CRM initiatives, and personalized marketing efforts.
• 3. Platform & Marketplace ManagementOversee brand presence and performance on e-commerce marketplaces (Amazon, Flipkart, Nykaa, etc.), ensuring optimized product listings, A content, and brand store consistency.
• Analyze and manage marketplace algorithms, advertising campaigns (Amazon Ads, Sponsored Products), and review management.
• Ensure compliance with nutraceutical labeling, claims, and advertising regulations across all digital platforms.
• 4. Analytics & Performance TrackingMonitor key performance indicators (KPIs): traffic, conversion rates, ROAS, AOV, and customer lifetime value.
• Use analytics tools (Google Analytics, Shopify Analytics, Amazon Brand Analytics) to generate actionable insights.
• Provide regular sales and performance reports to management and recommend improvements.
• 5. Cross-Functional CollaborationWork closely with product development to plan digital launches of new nutraceutical products.
• Coordinate with supply chain and operations to ensure accurate stock forecasting and timely order fulfillment.
• Partner with creative teams for content creation, packaging updates, and promotional visuals tailored for digital platforms.
• Qualifications & Skills:Education: Bachelor's degree in Marketing, Business Administration, E-commerce, or related field. MBA preferred.
• Experience: 4–8 years of e-commerce management experience, preferably in nutraceuticals, FMCG, or health & wellness industries.
• Technical Skills:
• Proficiency in Shopify, WooCommerce, Magento, or other e-commerce CMS platforms.
• Hands-on experience with Google Ads, Meta Ads, SEO tools, and analytics dashboards.
• Understanding of Amazon Seller Central / Vendor Central.
• Soft Skills:
• Strong analytical and strategic thinking abilities.
• Excellent communication and leadership skills.
• Data-driven decision-maker with a strong focus on ROI.
• Up-to-date knowledge of e-commerce and nutraceutical compliance trends.
• KPIs / Success Metrics:Growth in online sales revenue and market share.
• Improvement in conversion rate and ROAS.
• Customer acquisition cost (CAC) vs. lifetime value (LTV) optimization.
• Marketplace rankings and customer satisfaction scores.
• On-time product launch execution and campaign ROI.