Social Media Manager

5 days ago

Raipur, Chhattisgarh, India Azra World ( Clothing Brand) Full time

Job Title: Social media Manager

Industry: Multi-Designer Fashion Store

Location: Raj Bhawan road, Civil Lines Raipur CG 492001

Reports To: Director

Job Summary:

Role Overview:

We are seeking a creative, fashion-savvy, and data-driven Social Media Manager to develop and execute a comprehensive social media strategy that enhances our online presence, drives brand awareness, and converts followers into loyal customers. The ideal candidate will have a keen eye for visual aesthetics, strong communication skills, and a deep understanding of current social media trends and analytics within the fashion industry.

Key Responsibilities:

  • Strategy Development: Design and implement a social media strategy across all relevant platforms (Instagram, Facebook, Pinterest, etc.) to align with business goals.
  • Content Creation & Curation: Formulate high-quality, original content, including engaging text, photos, and videos (especially Reels and Stories) that align with fashion trends and the brand's aesthetic.
  • Content Management: Create and manage a consistent content calendar, ensuring timely and regular posting across all channels.
  • Community Engagement: Monitor and respond to comments, messages, and mentions to foster a strong online community, manage brand reputation, and provide excellent customer service.
  • Influencer Collaboration: Identify and engage with relevant influencers and brand advocates for collaborations and partnerships to expand the brand's reach and audience.
  • Paid Advertising: Plan, manage, and optimize paid social media advertising campaigns, tracking performance and ensuring effective ad spend to drive results.
  • Performance Analysis: Monitor and analyze key performance indicators (KPIs) and web traffic metrics (e.g., using Google Analytics) to measure campaign effectiveness, glean insights, and adjust strategies accordingly.
  • Trend Spotting: Stay up-to-date with the latest social media trends, algorithm changes, and best practices within the fashion industry to keep the brand relevant and innovative.
  • Collaboration: Work closely with the design, marketing, and sales teams to ensure cohesive cross-channel messaging and brand consistency.

Qualifications:

  • Female candidates preferred.
  • Excellent copywriting and verbal communication skills, with the ability to develop a distinct and compelling brand voice.
  • A strong aesthetic sense and a keen understanding of fashion trends and visual storytelling.
  • Strong organizational, project management, and time-management skills, with the ability to multitask in a fast-paced environment.
  • A self-motivated, creative mindset with a positive, customer-oriented attitude.
  • Bachelor's degree in Marketing, Communications, Fashion, or a related field (preferred).

Job Types: Full-time, Permanent

Pay: ₹180, ₹228,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Paid time off

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