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Copywriter-1 year experience

2 weeks ago

Bengaluru, Karnataka, India Win in Life Academy Full time ₹ 1,04,000 - ₹ 1,30,878 per year

COPYWRITER

Location: Kudlu Gate, Bangalore

Experience: 2+years

Workdays & Time: 6 Days a week (Monday – Saturday), 10:00 AM to 6:00 PM

Key Responsibilities

  • * Write clear, engaging, and persuasive copy for websites, landing pages, blogs, email campaigns, ads, social media, and product descriptions.
  • * Collaborate with marketing, design, and product teams to ensure messaging consistency across all channels.
  • * Translate complex educational/technical concepts into simple, relatable, and impactful communication.
  • * Develop brand voice and tone guidelines tailored to different audience segments (students, parents, educators, B2B clients).
  • * Conduct competitor and market research to create content that stands out in the EdTech space.
  • * Optimize content for SEO, conversions, and user experience.
  • * Edit and proofread copy to maintain high quality, accuracy, and brand alignment.
  • Requirements
  • * 2+ years of proven experience as a copywriter, ideally in EdTech, SaaS, or related industries.
  • * Strong portfolio showcasing a variety of copy across digital platforms (web, email, ads, social media, blogs).
  • * Excellent command of written English with strong grammar, editing, and storytelling skills.
  • * Familiarity with SEO best practices and digital marketing strategies.
  • * Ability to write for different tones and audiences (B2C and B2B).
  • * Strong research skills to understand target audiences and industry trends.
  • * Collaborative mindset with the ability to work across teams.

Nice-to-Have

  • * Experience in performance-driven marketing copy (paid ads, email funnels, conversion pages).
  • * Understanding of the education/learning industry, pedagogy, or instructional design.
  • * Basic knowledge of content analytics and A/B testing.

What We Offer

  • * Competitive salary and benefits package.
  • * Opportunity to work on impactful projects shaping the future of education.
  • * Collaborative and growth-driven work culture.
  • * Learning and development opportunities.