
Google Analytics/Google Tag Manager Expert
2 days ago
Role description
Department -Digital Technology MarTech
Reports To Director Digital Marketing Technology
Job Summary
We are looking for a seasoned Marketing Technology Leader with a minimum of 15 years of progressive experience in digital technologies marketing platforms and strategic leadership The ideal candidate will drive our Martech vision own the digital product architecture and foster strong business relationships to deliver measurable marketing outcomes This is a highly strategic and handson leadership role requiring deep technical expertise strong business acumen and proven success in leading highperforming teams and stakeholder engagements
Key Responsibilities
Define and own the endtoend Marketing Technology strategy ensuring alignment with business goals
Act as the primary liaison for business stakeholders across Marketing Brand Ecommerce Legal and Analytics teams
Lead manage and continuously evolve a modern MarTech stack including
oBrand Websites CMS platforms like Umbraco Contentful
oSearch Engine Optimization SEO and Google Tag Manager GTM
oGoogle Analytics 4 GA4 and advanced tagging strategies
oCustomer Data Platforms CDPs BlueConic partner integrations
oWeb Personalization Platforms like Optimizely
Build and lead a crossfunctional scalable MarTech team fostering a proactive and resultsdriven culture
Deliver regular performance reporting to leadership including
oProduct health value delivered
oResource utilization
oKPIs OKRs and ROI on digital initiatives
- Apply product architecture and platform thinking to ensure flexibility scalability and compliance
- Drive innovation in personalization automation and datadriven marketing to elevate consumer experience
- Build stakeholder trust through excellent communication strategic planning and operational transparency
Skills
Mandatory Skills : Contentful,HTML/HTML5,BootStrap/CSS/CSS3
Good to Have Skills : BootStrap/CSS/CSS3
About LTIMindtree
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree — a Larsen & Toubro Group company — solves the most complex business challenges and delivers transformation at scale. For more information, please visit Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert -
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