Reels/Ads Copywriter

4 days ago

Mumbai, Maharashtra, India Mesmerize Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Goregaon East, Mumbai (In-Office, Full-Time)

Reports to:
Co-Founder

Mesmerize India

About Mesmerize India:

Mesmerize India is a D2C premium spiritual and designer jewelry brand, blending modern aesthetics with deep-rooted cultural symbolism.

Our collections are crafted to inspire, empower, and connect — offering jewelry that's as meaningful as it is beautiful. With a fast-growing digital presence and a loyal community, we're on a mission to lead the spiritual-luxe jewelry space in India.

Position Overview:

We are looking for a strategic, creative, and performance-focused Content Strategist to lead and align the brand's content initiatives across paid media and organic channels. This role involves deep collaboration, innovative thinking, and a strong grasp of digital storytelling, performance metrics, and content trends.

Key Responsibilities:

Paid Media Content Strategy:


•⁠ ⁠Plan and develop content tailored to performance goals across platforms like

Meta, Google, YouTube, and more.


•⁠ ⁠Partner with the performance marketing team to ideate and execute high-converting creatives.


•⁠ ⁠Analyze campaign data and continuously refine creative direction to improve ROI.

Social Media Strategy:


•⁠ ⁠Own the content strategy and calendar for Instagram, Facebook, LinkedIn, and emerging platforms.


•⁠ ⁠Build content narratives that support launches, campaigns, and brand storytelling.


•⁠ ⁠Monitor digital trends and identify timely opportunities for engagement.

Cross-Team Collaboration:


•⁠ ⁠Work closely with the graphic designers, photographer, performance marketing head, and social media team to bring content ideas to life.


•⁠ ⁠Ensure all content is aligned with brand voice, visual language, and business objectives.


•⁠ ⁠⁠Oversee content production timelines to meet campaign deadlines and product drop schedules.

Strategic Planning & Insights:


•⁠ ⁠Use data and insights to guide storytelling and creative decisions.


•⁠ ⁠Present ideas, strategies, and performance reports to the Co-Founder and internal stakeholders.


•⁠ ⁠Maintain content consistency across touchpoints while innovating with new formats and ideas.

Who You'll Work With:


•⁠ ⁠Graphic Designers - for visual development of content and campaign creatives


•⁠ ⁠Performance Marketing Head - to align content with paid media and ROI goals


•⁠ ⁠Photographer - to conceptualize and direci product/lifestyle shoots


•⁠ ⁠Social Media Team - to ensure timely publishing, engagement, and community management


•⁠ ⁠Co-Founder - for overall brand alignment and strategic direction

Bonus Skills (Nice to Have):


•⁠ ⁠Understanding of basic cinematography and visual storytelling principles


•⁠ ⁠Familiarity with design tools like Canva, Figma, or Adobe Creative Suite

What We're Looking For:


•⁠ ⁠3-5 years of experience in content strategy and copywriting (preferably with D2C, fashion, or lifestyle brands)


•⁠ ⁠Strong understanding of digital platforms, especially paid media and social


•⁠ ⁠Excellent storytelling, collaboration, and communication skills


•⁠ ⁠Data-driven approach with a creative mindset


•⁠ ⁠Passion for aesthetics, spirituality, and premium branding is a big plus.

Why Join Us:


•⁠ ⁠Be part of a high-growth premium D2C brand shaping a unique niche


•⁠ ⁠Collaborate with a passionate and skilled creative + marketing team


•⁠ ⁠Work directly with the leadership team on high-impact projects

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